Est1 Task 2 - 1409 Words

At Company X, it is our upmost desire to comply with rules and laws pertaining to our business, and to hold our values at a spectacular level. Our company values include responsibility, equality, honesty, confidentiality, respect, and integrity. These values are the building block of our company, and should be followed by all employees, management, and any persons associated with our business. By adhering to the code of conduct, our work environment will be comfortable and reliable, and will help avoid unethical behavior. Our mission is to be successful and profitable, but will not do so by unethical means. We will operate responsibly and honestly. Our company strives to be socially and economically responsible, and these goals can only†¦show more content†¦Employees must receive a score of at least ninety percent in order to successfully complete the training. All competencies that are not clearly understood must be re-read. The company will also issue a newsletter to update and refresh employee memory every six months. There will be a lecture and group activity meeting held every six months in regards to discrimination, harassment, and accountability. There will be behavior stimulation activities to ensure that attitude and behavior adhere to these policies. These meetings should last approximately 30-60 minutes. Any and all questions about these policies can be addressed during this time to make sure everyone thoroughly understands these topics and our policies associated with them. In reg ards to duty of care, there will be an approximately 30 minute meeting every six months in which an online quiz will follow to ensure all employees are knowledgeable about the laws and regulations we must abide by. If anyone were to get less than a ninety-five percent on the topic, they will need to meet with our legal consultant until they’re acceptably knowledgeable with the laws and regulations. Monitoring, Auditing, and Reporting Misconduct 1. The monitoring of misconduct will be executed in several ways. First, all company computers, tablets, fax machines, and telephones are capable of recording activity. Computers and tablets will track web pages visited, and they are capable of storing all text input. OfficeShow MoreRelatedEST1 Task 2 Ethics1694 Words   |  7 Pagesand automatically protect the reporting individual. Rewards for following the ethics policies and procedures. Additional Paid Time Off at 1 day per year up to the first four years. After the fifth year of employment the paid time off will accrue at 2 additional days per year. A plaque will be awarded to the employee voted on for employee of the year. The employee or personnel will also receive dining tickets made out to favorite restaurant for $30. Disciplines to include. First warning withRead MoreTask 2: Est1 Essay example2372 Words   |  10 PagesJohn Rolph EST1: Ethical Situations in Business Task 2 Standards and Procedures 1.) Information Confidentiality: As an employee, you will be exposed to client-sensitive as well as company-sensitive information that is to be viewed only by those who have the authority or permission to do so. Such information to be considered â€Å"confidential† includes business contracts, financial information, internal correspondence, and any and all documentation (electronic or paper-based) that is not authorizedRead MoreEssay about Est1 Task 2939 Words   |  4 Pageswith all state and federal laws and regulations. The behavior of every employee is required to signal the company’s desire to conduct relations with government officials and agencies in compliance with all applicable laws and regulations. 2. Gifts and Payments Company employees must be careful that their conduct cannot rationally be construed as a bribe or other inappropriate enticement to perform a business act or improperly influence the recipient. Examples of giftsRead MoreEST1 Sample Essay619 Words   |  3 PagesEST1 Task 310.2.1-05 1 EST1 Task 310.2.1-05 Western Governors University EST1 Task 310.2.1-05 2 Giving back to the people who provide for your way of life should be considered a norm, however in todays world, there are still companies that dont see the value it provides. Social responsibility is crucial in ensuring a companys continued place in their established service areas. While Company Q is viewing social responsibility as a burden or hardship placed upon them, theyRead MoreEssay on Est1 Task 310.2.1-05638 Words   |  3 PagesEST1 – Ethical Situations in Business 000182457 Buggs EST1 Task 310.2.1-05 Concepts of Social Responsibility Riccio Buggs Business organizations today are socially and ethically responsible for doing the right thing, exercising good judgment in their business activities with employees, stakeholders, customers and the community. Business organizations emphasis should not only be on profits, but also on how business decisions impact society. Company Q is a small groceryRead MoreEst1 Essay690 Words   |  3 PagesEST1 Task 1 Kara Kinikini Student ID: 265037 Business Management Many believe that business entities should have an ethical duty to be socially responsible, to work towards increasing its positive effects on society while decreasing its negative effects. Many organizations look for opportunities to be socially responsible while also creating shareholder wealth. Company Q is a small local grocery store chain located in a major metropolitan area. They have recently closed a couple of storesRead MoreEst1 Task21159 Words   |  5 PagesWGU EST1 Task 2 Company X Ethics Program Standards and Procedures: Company X expects all employees to conduct themselves with integrity, professional and responsible actions at all times. An employee’s actions in both personal life and professional life should avoid any situations that (A) could be construed as harmful to the company or its employees or (B) cause negative public reactions that could impact Company X customers or customer relations in adverse ways. You are a Company X representativeRead MoreAssignment Questions On Ethical Situations2379 Words   |  10 Pages John Rolph EST1: Ethical Situations in Business Task 2 Standards and Procedures 1.) Information Confidentiality: As an employee, you will be exposed to client-sensitive as well as company-sensitive information that is to be viewed only by those who have the authority or permission to do so. Such information to be considered â€Å"confidential† includes business contracts, financial information, internal correspondence, and any and all documentation (electronic or paper-based) that is not authorized

Thomas Jeffersons Affair With Sally Hemings - 2323 Words

Many historians and American alike tend to encircle the Founding Fathers of this nation in a shield of untouchable morality. With Thomas Jefferson, there is a particularly strong need for him to be seen as a man of outstanding character. However, Jefferson’s personally life has long been plagued with stories of controversy, particularly his intimate life involving one of his slaves, Sarah, or Sally, Hemings. By examining the relationships of Thomas Jefferson, with strong attention to the Hemings family, it becomes clear that his intimate life is one of America’s greatest historical scandals. In order to fully understand the most publicized controversy surrounding Thomas Jefferson, his affair with Sally Hemings, it is important to grasp his relationships with other women in his lifetime. In a work dedicated specifically to the women of Jefferson’s life, historian Jon Kukla outlines the struggles that Jefferson experienced when faced with the building relationships with young women. He offers information regarding Jefferson’s intimate life that many biographical texts do not include. His argument reaches beyond Sally Hemings and Martha Jefferson; it begins with Jefferson’s youth, and his uncomfortable experiences with girls during his teen years. The first relationship that Thomas Jefferson ever hoped to engage in was with a young woman by the name of Rebecca Burwell. Kukla traces Thomas Jefferson’s problematic relationships with women to the hopes that he had experiencedShow MoreRelatedThe Relationship Between Thomas Jefferson And Sally Hemings1057 Words   |  5 PagesThomas Jefferson is an outstanding man. He already is a lawyer, politician, plantation owner, philosopher, and inventor when the United States just recently declares independence from England. Despite this, is there any conspiracy surrounding this great man? Why yes there is one for him. One of the most divisive rumor in the United States is between Thom as Jefferson and Sally Hemmings. The question do Jefferson fathered Sally Hemmings children? is the main question of this rumor up to until DNARead MoreThe Relationship Of Thomas Jefferson And The Declaration Of Independence1563 Words   |  7 Pageswas hypocritical when it came to his ideas of freedom about slaves in America. Thomas Jefferson didn’t grant African American slaves their rights when he wrote the Declaration of Independence. He owned slaves on his plantation which goes against the American freedoms that he wrote about in the Declaration. Jeffersons personal relationships with his slaves affected the way that he viewed African Americans. Thomas Jefferson owned slaves and he was born into a family that had slavery and was veryRead MoreEssay on Thomas Jefferson: Hero or Hypocrite?1423 Words   |  6 Pagescountry of preference. One of these men was 3rd president and member of the original founding fathers, Thomas Jefferson. While most Americans view Thomas Jefferson as an upstanding and honorable man, he was plagued with the moral contradiction of having fathered children with one of his slaves Sally Heming’s and as a result spurred a great deal of controversy. As a result of his action’s Jefferson’s virtuous demeanor is questioned and shows how hypocritical he is. Peter Jefferson, a planter turnedRead MoreEssay William Wells Brown and the Jefferson and Hemings Scandal1773 Words   |  8 PagesWilliam Wells Brown and the Jefferson and Hemings Scandal William Wells Brown wrote Clotel or The Presidents Daughter, a (fiction) novel based on the rumors surrounding Thomas Jeffersons affair with Sally Hemings, his slave. Brown learned of the scandal while working in several antislavery activities following his escape from slavery in 1834. Brown wanted not only to improve the social status of blacks and to support abolition through his writing, but also to encourage his readers toRead MoreEssay on Thomas Jefferson: A Controversial Man1785 Words   |  8 Pages Most people only know Thomas Jefferson as the third President of the United States but he was much more than that. Thomas Jefferson was a very controversial man. From his work as a Founding Father to the mysteries of his personal life, Americans continue to find him to be very intriguing. He challenged the way the government was run previously by the first two presidents and became an advocate for the people. This paper talks about Jefferson’s role as a lead er during the creation of theRead MorePower And Infidelity By John F. Kennedy1302 Words   |  6 Pagesto obtain personal sexual desires. Presidents such as John F. Kennedy, Thomas Jefferson, Gary Hart, and Bill Clinton have all had their share of infidelity scandals. Leaving me to think that sexual affairs have always been part of the presidency. The media takes their mistakes and uses it to scrutinize every aspect of the president’s personal life, making it difficult for them to keep their marriage together. Thomas Jefferson was the 3rd president of the United States. He was educated inRead MoreThe State Of Virginia By Thomas Jefferson1277 Words   |  6 PagesThomas Jefferson created two facades when it came to racism and slavery. Thomas Jefferson had a personal history with slavery and owning a plantation, but in certain instances he appeared to support equality like in his letter to Benjamin Banneker. Different texts like Notes on the State of Virginia by Thomas Jefferson with the related documents edited by David Waldstreicher, and Banneker and Jefferson Letter Exchange are examples of the hypocrisy committed by Jefferson. This connects to modern dayRead MoreAnalysis Of A Wilderness So Immense By John Kukla1487 Words   |  6 PagesFrance and analyzes how factors ranging from major revolutions to personal relationships all culminated to make the most famous land acquisition in American history possible. He argues that the Louisiana Purchase was not only a case a good luck on Jeff erson’s part or solely the result of Napoleon’s failed caribbean ambitions, as some historians that came before him argued. Rather, Kukla explains that the roots of American expansionism are older than the republic itself. American politicians worked andRead MoreThomas Jefferson s Influence On Modern Day Democracy1616 Words   |  7 PagesThomas Jefferson’s Influence on Modern Day Democracy and Racism Thomas Jefferson created two facades when it came to racism and slavery. Thomas Jefferson had a personal history with slavery and owning a plantation, but in certain instances he appeared to support equality like in his letter to Benjamin Banneker. Different texts like Notes on the State of Virginia by Thomas Jefferson with the related documents edited by David Waldstreicher, and Banneker and Jefferson Letter Exchange are examples ofRead MoreAbolitionism and William Wells Brown987 Words   |  4 PagesAlso, in Clotel; or, The Presidents Daughter: A Narrative of Slave Life in the United States (1853), the first African American novel, Brown relates the story of Thomas Jeffersons relationship with his slave mistress Sally Hemings (1773–1835). Originally published in England, the novel eventually came to U.S. readers, but only after it had been significantly revised, with references to the president removed. Much like the evolution of Douglasss anti-slavery agenda, Brown began h is career as a

Contribution of Greeks in Western Philosophy free essay sample

A study of the Greek origins of Western philosophy. This paper discusses the contributions of the Greeks to Western philosophy, in how they broke from their mythopoeic past and how Socrates and Plato advanced the rationalism initiated by the cosmologists. We will write a custom essay sample on Contribution of Greeks in Western Philosophy or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The paper examines the works of early Greek philosophers and their contribution to the thoughts of Socrates and Plato. The word Philosophy has been derived from the Greek word Philosophia meaning the love of wisdom or the pursuit of knowledge for its own sake. In ancient times, philosophy comprised of all areas of speculative thought and included arts, science and religion. Western philosophy thus began in Ancient Greece as speculation about the nature of the physical world and the philosophical thoughts developed by the Greeks during the height of the Greek civilization between 600 and 200 BC have formed the basis of all subsequent developments in Western philosophy. In this paper we will discuss the contributions of the Greeks to Western philosophy, how they broke from their mythopoeic past, and how Socrates and Plato advanced the rationalism initiated by the cosmologists.

The Death Leading to the Remorse free essay sample

The big issues that appear in â€Å"The Lagoon† are: 1. The death as the trigger of remorse. Death is inescapable. No one in the world can avoid from the death. In this story the Diamelen’s death has trigger of Arsat’s remorse. His remorse of past event leads to the illusion of his life in the present. His regret for leaving his brother to the rajahs men haunts Arsat like the ghosts. He lives in the illusion of his brother.Besides that, he also believes that his failure to save his brother caused Diamelens illness and death. Some proofs can be seen from Arsat’s text. â€Å"Tuan †¦ will she die?. The white man moved his shoulder uneasily and muttered in his hesitating manner. â€Å"If such is her fate†. â€Å"No, Tuan,† said Arsat calmly. â€Å"If such is my fate, I hear, I see, I wait, I remember†¦Ã¢â‚¬  (478) From this Arsat’s text, he claims that he is responsible in Diamelen’s illness, whereas in fact Diamelen’s illness is caused of malaria, a parasitic disease spread by the bite of the anopheles mosquito. We will write a custom essay sample on The Death Leading to the Remorse or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Mosquitoes lay their eggs in water, and the stagnant lagoon beneath Arsats inhabit is fulfilled with the insects, as can be indicated in this passage: The white man had some supper out of the basket, then collecting a few sticks that lay about the platform, made up a small fire, not for warmth, but for the sake of the smoke, which would keep off the mosquitoes  (478). So, it makes the contrary event for what Arsat’s thought is comparing with the reality of fact.Moreover the passage when Arsat said â€Å"I could not spare the strength to turn my head and look at him, but every moment I heard the hiss of his breath getting louder behind me(481), it gives more depiction clearly that he lives in the illusion of his failure. He has not been able to erase the memory of the day when he left his brother behind but actually in fact his brother was die. Besides that, it also can be seen when he says, â€Å"You have seen me in time of danger seek death as other men seek life!A writing may be lost; a lie may be written; but what the eye has seen is truth and remains in the mind! †(479), but Arsat lives on, as do the ghosts of the past. In addition, Arsat, however blinded by illusion, does not bear witness to these events. Arsat is not blinded by the illusions of love and immortality, but is blinded by the bleakness of the world. â€Å"Now I can see nothing—see nothing! There is no light and no peace in the world; but there is death—death for many† (483). According to Melancholia, she compares normal grief with pathological depression.The former is regarded as a reaction to the lost of an external object of love. She also adds that depression is considered the consequence of underlying conflict, and emphasis is placed on the influence of the past on present object relationship. From the proofs above and correlating to Melancholia’s statement, It clearly describes that the deep reproach of someone can give the biggest influence on their life. Moreover it can change someone thought and behavior contrast from usually ever after in their life in present. 2. The Arsat’s motives for leaving his siblingWhen someone want to pursuit their pleasure it means they want to achieve their happiness, and they will be do everything to pursuit their happiness even they have to sacrifice something. In this story Arsat betray his brother by leaving him. His love with a young woman named Diamelen, the servant of rajah’s wife makes him blind. If there is one who betrays a loved one, especially a loved one who helps his siblings out, he must feel ashamed of his or her actions, but Arsat is not. He is very selfish person even to his self, Diamelen, more his brother. His ID has controlled his life at that time.It can be seen from the passage, â€Å".. And I had no regret at what I was leaving because I could hear her breathing close to me as I can hear her now† (480). Besides that, it also can be seen from the passage, â€Å"Three times he called, but I was not afraid of life. Was she not there in that canoe? And could I not with her find a country where death is forgotten? Where death is unknown! †(482). In order to understand motives of Arsats, the writer applies the literary interpretation with a psychological theory of Sigmund Freuds â€Å"Structural Model of Psyche†.According to Freud, he divided our minds into three parts; Id, Ego and Superego. They describe mental and physical activities and interactions in life theoretically. According to this theory, â€Å"Id† is the unorganized part of our minds. Id acts on the basis of avoiding pain or unpleasure evoked by instinctual tensions. While â€Å"Id† cannot take a â€Å"no† to block its yearning, â€Å"Ego† is an organized part of mind that drives Id in practical and realistic ways that benefit life in long term.Work in opposition to the Id, â€Å"Superego† controls all of our actions and notions toward socially appropriate manners and acceptable ways. He also adds that actions are controlled by the Id, Ego and Superego, specific actions are carried out to provide gratification to the Id. Relating both the proof and the Freud’s theory, it can be interpreted that Arsat’s Id has driven his behaviors. It triggers selfish in his self, and his betrayal to his brother as the effect of it.

Candide, by Voltaire Essays - Picaresque Novels, Free Essays

Candide, by Voltaire Essays - Picaresque Novels, Free Essays Candide, by Voltaire Voltaire's Candide is a novel which contains conceptual ideas and at the same time is also exaggerated. Voltaire offers sad themes disguised by jokes and witticism, and the story itself presents a distinctive outlook on life. The crucial contrast in the story deals with irrational ideas as taught to Candide about being optimistic, versus reality as viewed by the rest of the world. The main theme which is presented throughout the novel is optimism. Out of every unfortunate situation in the story, Candide, the main character, has been advised by his philosopher-teacher that everything in the world happens for the better, because "Private misfortunes contribute to the general good, so that the more private misfortunes there are, the more we find that all is well" (Voltaire, p. 31). Pangloss, the philosopher, tries to defend his theories by determining the positive from the negative situations and by showing that misfortunes bring some privileges. As Candide grows up, whenever something unfortunate happens, Pangloss would turn the situation around, bringing out the good in it. Candide learns that optimism is "The passion for maintaining that all is right when all goes wrong " (Voltaire, p.86). According to Rene Pomeau, "Voltaire-Candide...have made him [Candide] acquainted with the bad and the good side of human existence. The moral of Candide is born out of its style; it is the art of extracting happiness from the desolate hopping-about of the human insect" (Adams; Pomeau p.137). Pomeau explains that Candide shows both sides of humanity; how both great and terrible events are standard in a human life. Also according to Pomeau, the whole point of the story is to debate between good and bad; for example, as Candide becomes more independent, he starts to doubt that only good comes out of life. Pangloss is a very hopeful character in the story because he refuses to accept bad. He is also somewhat naive and believes that he could make the world a better place by spreading his theories on optimism. When Candide had met up with Pangloss after a long period of time, Pangloss said that he was almost hanged, then dissected, then beaten. Candide asked the philosopher if he still thought that everything was for the better, and Pangloss replied that he still held his original views. No matter how little Pangloss believed in the fact that somehow everything would turn out well, he still maintained his original views. Voltaire exaggerates his point on optimism; there is nobody in reality who is positive about everything all the time, especially about something so horrible. One could conclude that Pangloss is an irrational and inane figure, and Voltaire tries to expose how incomprehensible his beliefs are which do not measure up to reality. According to Linguet, "Candide offers us the saddest of themes disguised under the merriest of jokes" (Adams; Wade p. 144). It seems as if Candide was written as a comedy; not because of humor, but because every time something bad occurs, a quick turn of events happens which bring everything back to normal. One moment Candide murders the brother of the woman he loves, the next moment he travels to a land where he sees women mating with monkeys. In instances like these, it doesn't seem like Voltaire is serious about tragic events. During the course of Candide's journey, an earthquake strikes, murdering thirty thousand men, women, and children. In reality, this is a horrible predicament to be involved with. In Pangloss' world, " It is impossible for things not to be where they are, because everything is for the best" (Voltaire, p. 35), meaning that the earthquake was necessary in the course of nature, and so there was definitely a rationale for the situation. To show contrast in the story, Voltaire introduces a character whose beliefs are completely opposite than the beliefs of Pangloss. This character is Martin, a friend and advisor of Candide who he meets on his journey. Martin is also a scholar, and a spokesman for pessimism. Martin continuously tries to prove to Candide that there is little virtue, morality, and happiness in the world. When a cheerful couple are seen walking and singing, Candide tells Martin "At least you must admit that these people are happy. Until now, I have not found in the whole inhabited earth...anything but miserable people. But this girl and this monk, I'd be willing to bet, are very happy creatures" (Voltaire, p. 58). "I'll bet they aren't" (Voltaire p. 58), replies Martin, and he bets Candide that the couple are, in fact, depressed, and are

Highest Cities in the World

Highest Cities in the World It has been estimated that about 400 million people live at elevations above 4900 feet (1500 meters) and that 140 million people live at elevations above 8200 feet (2500 meters). Physical Adaptations to Live That High At these high altitudes, the human body must adapt to the decreased levels of oxygen. Native populations living at the highest altitudes in the Himalaya and Andes mountain ranges tend to have larger lung capacity than lowlanders. There are physiological adaptations from birth that higher elevation cultures experience that tends to lead to longer, healthier lives. Some of the worlds oldest people live at high altitudes and scientists have determined that high-altitude life results in better cardiovascular health and a lower incidence of stroke and cancers. Interestingly, a 12,400 year-old settlement in the Andes was discovered  at an elevation of 14,700 feet (4500 meters), demonstrating that humans settled at high elevations within about 2000 years of arriving on the South American continent. Scientists will certainly continue to study the impacts of high elevations on the human body and how humans have adapted to elevation extremes on our planet. The World's Highest City The highest, most notable true city is the mining town of La Rinconada, Peru. The community sits high in the Andes at an elevation of 16,700 feet (5100 meters) above sea level and is home to a gold rush population of somewhere around 30,000 to 50,000 people. The elevation of La Rinconada is higher than the highest peak  in the lower 48 states of the United States (Mt. Whitney). National Geographic published an article in 2009 about La Rinconada and the challenges of life at such a high elevation and in such squalor.   The World's Highest Capital and Large Urban Area La Paz is the capital of Bolivia and sits at a very high elevation - about 11,975 feet (3650 meters) above sea level. La Paz is the highest capital city on the planet, beating Quito, Ecuador for the honor by 2000 feet (800 meters). The greater La Paz metropolitan area is home to more than 2.3 million people who live at a very high altitude. To the west of La Paz is the city of El Alto (the heights in Spanish), which is truly the worlds highest large city.  El Alto is home to about 1.2 million people and is the home of the El Alto International Airport, which serves the greater La Paz metropolitan area.   Five Highest Settlements on Earth Wikipedia provides a  listing  of what are believed to be the five highest settlements on the planet... 1. La Rinconada, Peru - 16,700 feet (5100 meters) - gold rush town in the Andes 2.  Wenquan, Tibet, China - 15,980 feet (4870 meters) - a very small settlement on a mountain pass in the Qinghai-Tibet Plateau.   3. Lungring, Tibet, China - 15,535 feet (4735 meters) - a hamlet among pastoral plains and rugged terrain 4.  Yanshiping, Tibet, China - 15,490 feet (4720 meters) - a very small town 5. Amdo, Tibet, China - 15,450 feet (4710 meters) - another small town Highest Cities in the United States By contrast, the highest incorporated city in the United States is Leadville, Colorado at a mere altitude of 3,094 meters (10,152 feet). Colorados capital city of Denver is known as the Mile High City because it officially sits at an elevation of 5280 feet (1610 meters); however, compared to La Paz or La  Rinconada, Denver is in the lowlands.

Leadership Styles In Nursing Research Paper Example | Topics and Well Written Essays - 1000 words

Leadership Styles In Nursing - Research Paper Example Among the leadership styles mentioned in those literatures, servant leadership is quite rarely mentioned from these literatures, and none of these mentioned be-know-do leadership style. This paper will be discussing these two less-frequently utilized leadership styles and will be dealing with their potential application as an addition to the more common leadership styles in the nursing setting in promoting a more effective nursing care planning and patient outcomes. Servant Leadership â€Å"And whosoever of you will be the chiefest, shall be servant of all.† (Mark 10:44, King James Version) Servant leadership is popularized by Greenleaf (1970) in the 21st century, but was already introduced by Jesus Christ about two thousand years ago, written in the gospels of the apostles in the Bible. A narrow idea of servant leadership is that the person taking the lead is assuming the role of a servant to his followers (i.e. a person leads because it is his duty as a servant to his followers). The leader using this style is motivated by his â€Å"deep desire to help others† (Greenleaf Center, 1999). What separates this leadership style from others is the incorporation of the concepts of values and morality, having focus on the aspects of trust, appreciation of others and empowerment (Graham, 1991; Russell, 2001). This style is based on teamwork, involving others, ethics and care, enhancing growth of followers, and improving quality (Greenleaf Center, 1999). ... Servant leadership is observed in the nursing profession and is seen as a feasible style in the nursing setting (Swearingen & Liberman, 2004). Be-Know-Do Leadership Originated from the United States Army (2004), this leadership style revolves in the concepts of â€Å"be†, â€Å"know† and â€Å"do† geared towards their purpose and direction. The leader assumes the role using his ability to influence others and learning the skills in gaining the trust and commitment of his followers for them to act according to their objectives (Department of the Army, 2006). The character and skills of the leader motivates the action performed by the team. Contrary to the common notion of military leadership, this style is not as simple as â€Å"bossing† with people, but every person in the team is assuming both as a leader and as a subordinate, wherein it is pictured as leading the leaders, even among the lowest ranks (Hesselbein & Shinseki, 2004). This style is also trans formational, but even if it is apparently autocratic, followers are expected to act instead of waiting for an order. There might be no literatures that support the utilization of be-know-do leadership in the nursing setting, many features of this style can be observed, like nurses being both a leader and a follower, the influential power of the nurse leader to achieve the objectives of patient care (Kelly-Heidenthal, 2003). Application of Clinical Example Servant leadership is more apparent on nurse-patient relationships. One of the nurses’ roles to her patients is being a leader in terms of caring. The nurse, being the patient’s manager of his care, exerts her duty in leading as a servant. An

Chicago Jazz and the Great Migration Term Paper

Chicago Jazz and the Great Migration - Term Paper Example It goes without a word that history on the record can never disappear whatsoever especially the one that cling on the mind. In this respect, jazz and the great migration are histories that people still relish and cherish. They form tremendous memories to people, particularly, of Chicago. In the 20th century, blacks began to move from southern cities to the North in search of decent living. The movement was facilitated by availability of train that provided easy access to the famous Chicago, as well as other northern cities. The mass movement came about after the World War I started in Europe and no foreign workers could immigrate to America. Therefore, many blacks migrated to Chicago and other cities located in the North. It is the most influential newspaper of the black called the Chicago Defender that encouraged this great migration. Thus, through the newspaper blacks thought that the North could be the land of freedom for them. In fact, some blacks would refer it as ‘the pro mised Land. They had suffered a lot in the course of slavery and had a high quest for liberty (Grossman, James R.79). It is through this mass movement that jazz musicians found their way to the North. The jazz musicians came to northern of Chicago on Mississippi riverboats. It was after the closure of New Orleans in Storyville district, in the year 1917. The jazz migration formed a portion of the mass movement experienced in Chicago. From Mississippi river, jazz entered Chicago through the Illinois Central Railroad over the 12th street station. The Railroad is situated 200 miles from Mississippi river in the eastern direction where the riverboats had docked. The mass movement was called The Great Migration. The migration was mainly composed of African Americans that moved from south to north of Chicago. The immigrants came to Chicago for the same whys and wherefores that other people in the world migrated to other

Self-storage began in America Essay Example for Free

Self-storage began in America Essay The Shurgard concept of self-storage began in America in 1970 when cofounder of the company Chuck Barbo identified a gap in the market for both homeowners and businesses with a requirement for extra space. He came up with the notion of mini-warehouses for people with excess belongings and businesses with long forgotten records or documents. Twenty years later Shurgard began to expand into Europe and in 1995 the first European store opened in Brussels. Four years later the first UK store opened in South London and earlier this year the company was bought for $5bn by Public Storage, the world’s largest owner and operator of self-storage facilities. The challenge The growth and success of Shurgard in Europe meant that increasing demands and expectations were being placed on the company’s operations middle managers who were wrestling with a growing number of stores, an ever-larger geographic area of responsibility, increased numbers of employees, decentralisation of country and panEuropean support centres, greater autonomy and reorganisation of roles. Terry Whitney, European Learning and Development Manager of Shurgard SelfStorage Centers, said: â€Å"The business of self-storage was very different in Europe than it was in the US and there were different points of maturity in the market so there were many challenges to face. Most of our attention was focussed on buying property and building new facilities. Suddenly we realised we had a management team that was bright and hard working but had suffered from a lack of development focus.† â€Å"The best result of our partnership with SHL is that the district managers are now motivated because they know what is expected of them, how they will be held accountable and have focused training and development in place. Importantly, they also know what success looks like.† Terry Whitney, Shurgard shl.com Case Study | Shurgard Typical of many fast growing companies, Shurgard realised that it had no consistency of job titles, roles or responsibilities and no standardised job descriptions or job competencies for its staff. In addition there was no formal evaluation, training or development and no succession planning. What Shurgard wanted to create was a consistent layer of district managers across Europe. Some people already had this title but their job seemed little different to a market manager, operations manager or area manager. â€Å"We were promoting great operations people from store managers to more senior job titles with responsibility for profit and loss accounts for specific districts. We also wanted them to lead, inspire and motivate and the more senior roles had a completely different set of skills requirements which we had not measured or trained for,† said Whitney. District managers were identified as the operations critical layer with which to start work. Shurgard felt that if these people could not understand and accurately report on key occupancy and rates figures for stores, then shareholders would not have the confidence to invest money for expansion and more storage sites. The solution This client places people development high on its list of organizational priorities. With an agreed name for the role, the company needed to align the title with expectations and competencies that could be used across Europe and which would accommodate future growth of new stores. The people had to more effectively lead and manage an ever larger number of store personnel at a time of reduced centralised support. They were also required to operate at a higher managerial level than had previously been demanded. Faced with this challenge, Shurgard partnered with SHL – global experts in workplace assessment – to conduct a performance assessment of the mid-management team in Europe. The programme was designed to: †¢ Establish a benchmark of current managerial talents †¢ Undertake a gap analysis to determine the strengths and limitation of the management team against the new job competencies †¢ Recommend how the current managerial team could achieve the new expectations for the district manager role †¢ Assess the leadership potential of the current team †¢ Identify the ideal profile of a district manager for use in future recruitment. Supporting more than 10,000 customers every year Organisations that understand and maximize their people’s potential achieve outstanding results. SHL gives you the insights to make better decisions about your people. We call this People Intelligence, Business Results. â€Å"With SHL’s Universal competency Framework cards, we were able to define the critical behaviours required for the district managers role†, comments Whitney â€Å"This competency model was the hub around which SHL was able to design an appropriate development centre programme.† Individuals were invited to a one-day assessment at an SHL diagnostic development centre in order to see how they fitted the need and behavioural competencies of the district manager role. The assessment included exercises aligned to specific competencies, psychometric tests in local languages, management scenario role-play and numerical, verbal and abstract reasoning tests. Each attendee received feedback from a senior SHL assessor who took them through their results and talked about their development needs. The Results As a result of the assessment, Shurgard found that its mid-management team had a wide spectrum of skills and abilities but also specific patterns of managerial strengths and weaknesses. Recognising these areas enabled the company to target the appropriate training and development to address specific competencies and behaviours. â€Å"Shurgard really learned the critical importance of aligning the district manager job description, job competencies, hiring profile, training activities and performance management processes to create improved motivation and performance,† said Whitney. He added that using the competencies created by SHL also changed the recruitment and promotion process. New recruits are now given competency-based interviews focused on certain experiences whilst promotions are no longer based on length of service and performance alone but on potential against the required competencies. â€Å"For me it’s the competencies – everything ties back to them,† said Whitney. And he adds: â€Å"The best result of our partnership with SHL is that the district managers are now motivated because they know what is expected of them, how they will be held accountable and have focused training and development in place. Importantly, they also know what success looks like.† Case Study | Shurgard Shurgard’s need to focus on developing its managers was being hampered by a lack of consistency in job titles, roles, responsibilities and competencies for its staff. SHL worked with the firm to assess its midmanagement team in Europe and identify the ideal profile for district managers. Shurgard is now able to target management development and recruit more effectively for improved motivation and performance 25 million assessments every year. Organisations that understand and maximize their people’s potential achieve outstanding results. SHL gives you the insights to make better decisions about your people. We call this People Intelligence, Business Results.

Comparing Elizabeth Stanton’s Declaration of Sentiments and The Women’s

Elizabeth Cady Stanton’s Declaration of Sentiments and The Women’s Bible      Ã‚  Ã‚   Elizabeth Cady Stanton was one of the most renowned women to lead campaigns for women’s rights. Her efforts were focused on "opportunities for women, for married women’s property rights, the right to divorce, and the right to custody of children; her most radical demand was for women’s right to vote" (Davidson and Wagner-Martin 845). In general Stanton wished to instill independence and self-reliance in all women. Stanton was an inspiring orator of speeches including the Declaration of Sentiments as well as the book The Women’s Bible. Upon analysis of her speeches and other works, as well as gaining knowledge of her background, one is able to assume that personal experience strongly affected her writing, which illustrates her writing as representative in that it addressed inequality based on the issue of gender. Another factor that influenced her writing was the way in which she interpreted the great works, the Declaration of Independence and the Holy Bible. Noticing the obvious discrimination and guidelines set for women, Elizabeth Cady Stanton composed a new "women friendly" version of each that she called the Declaration of Sentiments and The Women’s Bible.    It has been noted that Elizabeth Cady Stanton’s father on several occasions expressed that he wished Elizabeth had been a boy. Even when she excelled in life and completed tasks in attempts to please him, he constantly reminded her it was a shame she was born a girl. His constant reminder expressed to Elizabeth that her father believed that only males could be successful, which merely fueled her ambition to succeed and prove the contrary along with ensuring that other women follow... ..., she was merely trying to make her point known and knew that she must be forceful about her beliefs to order to get attention and get her point across. Stanton is a woman to honor for the work and success she accomplished in the fight for womenà ¢s rights.    Works Cited Banner, Lois W. Elizabeth Cady Stanton: A Radical for Womanà ¢s Rights. Boston: Little, Brown and Company, 1980. Davidson, Cathy N. and Linda Wagner-Martin. The Oxford Companion to Womenà ¢s Writing In The United States. New York: Oxford United Press, 1995. Lauter, Paul. The Heath Anthology of American Literature. Boston: Houghton Mifflin Company, 1998. Nelson, Thomas. The Holy Bible. Nashville: Thomas Nelson Publishers, 1985. Stanton, Elizabeth Cady. The Womenà ¢s Bible. New York: Arno Press, 1972. Ward, Geoffrey C. Not for Ourselves Alone. New York: Alfred A. Knopf, 1999.  Ã‚  Ã‚  

Abstract Advantages and Disadvantages of Technology Essay

Statement of the Problem This study sought to identify the advantages and disadvantages of modern technology based on the perception of 2nd year BSAMT students. Specifically it answers the following questions 1. What are the reasons of the students in using modern technology? 2. What are the effects of using modern technology in the learning of students? 3. How can the students maximize the use of technology in learning? Research Design The design of this study is a survey method which refers to a descriptive approach. It has the intention to determine the correlation between subtopics. Included in this study’s sample population of hundreds respondents to ensure the validity of the estimate of the overall relationship between the variables obtained. Findings 1. The total number of respondents that comprised our data gathering is 168 2nd year BS Aircraft Maintenance Technology from different sections. 2. Most 2nd year AMT students take 1-2 hours/day of WIFI usage for Educational purposes pointing out that using technology students can lessen their time in doing their homework. Though some takes more than 3 to 5 or even more hours in using it indicating that they are mostly using the internet nowadays rather than books. 3. If WIFI was ever possible in the school the respondents mostly answered that they will use it generally for learning unlike the other respondents you answered to use it for playing and socializing. WIFI connection brings us the world wide web to the palm of  our hands it may be advantages for learning it is still open disadvantages such as gaming and socializing which is a distraction in a students learning. 4. Ever since technology incorporated applications in our mobile phones it has helped us every day from personal and school activities indicating that it is now essentials in our lifestyle since the respondents answered mostly that mobile phones and their apps is the biggest benefit of using digital media in the classroom. 5. PATTS is on the verge in improving and incorporating technology in its facilities and from the respondents they have chosen that the school should focus on mounting projectors in each classroom together with speakers to integrate audio visual learning which will benefit the students well because through the use of projectors instructors can now PowerPoint their lessons, play videos to understand complicated things like (e.g. â€Å"how a rocket works?†) 6. The school has provided its library with computers so it can help students research topics and lessons in the school with internet. Though it lacks performance in terms of the computers being used that it needs improvement as said by the respondents that the internet connection is sometimes not working and the computers performance is slow and laggy therefore reducing its worth and functionality in the school. 7. Respondents answered that projectors is neither agree nor disagree in making them more active and attentive in class. Agree because they are able to understand the lessons very well and disagree because they tend to be sleepier because some instructors just read their presentations. 8. Internet/online is better than books is neither agree nor disagree. Agree because they are a lot easier to find by simply using a computer and just copy paste and printing it. While others answered disagreeing because some online e references are opinionated therefore not good sources for getting information. 9. Taking pictures of lessons written on the board is better than writing notes is neither agree nor disagree. Agree because you don’t have to write anymore and just saved photos and just view it later and also you don’t have to bring notebooks anymore. Disagree because they don’t have high pixeled camera to take pictures from their phones or better yet they still prefer writing in notebooks. 10. Respondents answered neither agree nor disagree in taking notes by using camera, it will be difficult to remember and understand the topic discussed. Agree because they will just  lean to their picture notes therefore not reading or even studying it. Disagree because with their notes they can study them on their phones. 11. Using laptops and projectors in class make learning more efficient is neither agree nor disagree. Agree because they can use laptops to help them in their studying habits, disagree because they tend to use notebooks and just prefer to listen to their instructors. Conclusions Based on the respondents answer and the researchers findings and interpretations. The researchers has derived conclusions that would give clarity to what this thesis is seeking to answer. 1. The reasons why students use modern technology in learning because it helps them in their studying habits and even doing their homework with ease. It also is a tool in the classroom through projectors which also helps the instructors deliver their lessons clearly. Through the internet we can research information obtained from google understanding things more gaining more ideas. 2. The effects of using modern technology in learning of the students have its good and bad sides. Good because the research time span for researching will decrease and it can help in finding more information in a short time. With that we can gain more ideas about the topic to make class discussions more interesting at school. Making the student more ready for school. The bad side when it is not used properly and it is merely used for gaming and socializing rather than learning it can create may distractions for students and it can also be a cause for them to fail their classes. Therefore it is still in the students choice whether he will use it wisely. 3. Students can maximize their learning when their school technology incorporated already using modern technology in their curriculum. Like WIFI connections and computers with programs to help each and every student in their school activities. Also we have to raise awareness to students on how technology be able to aid them in their studies therefore maximizing their learning capabilities and ideas. Recommendations According to the conducted research, survey and observation by the researchers, Modern technology is neither advantage nor disadvantage but, if PATTS is willing to put money on improving its facilities it will be an advantage. 1. In order for the PATTS to cope up with schools, PATTS should incorporate modern technology in their curriculum to improve the education of its courses to have a name especially in the aviation industry. An aviation school like PATTS needs a major upgrade especially in its enrollment system school nowadays use online enrollment and they can even view their grades at home. 2. Researchers recommend that PATTS should try M-LEARNING (what is M-Learning? Is a new educational paradigm, that creates an environment in which students access to course materials, instructions and applications anytime and anywhere) taking the school’s curriculum to a technology based learning bring a lot of opportunities in one students learning for example with M-Learning a student can study anywhere as long as there is access to an internet connection, can work at own pace and can accommodate different learning styles through different activities. 3. Given the idea that 2nd year AMT students in PATTS have neither agreed nor disagreed about the advantages and disadvantages of modern technology in their learning we would like to recommend the study be conducted again. Given the changing nature of technology a series of studies, based on our model, would document improvements and thereby increase the potential that decisions regarding the composition of modern technology in learning would lessen bias and answer the question whether modern technology is a neither advantage nor disadvantage in learning.

National Museum of the Philippines Essay

Located at Padre Burgos Street, Manila City, sat the two branches of The National Museum of the Philippines—the National Gallery of Art and the Museum of the Filipino People, where we went first. As we enter the hallway that leads to the first floor exhibits, we were greeted by a native Nipa hut complete with things that our ancestors used in the past. That same floor also houses the San Diego wreck site though it is a restricted area. We then went up to the next floor where it features the coming of the Spaniard merchant vessels in our country, our contacts with the other countries in terms of trade and commerce, as well as the Linnaeus and the Linnaeans. At the third floor, there were three galleries: The Origin (Pinagmulan), where it presents information on the origin of the Philippines and its people. It retold the story of how the Filipinos lived during the four pre-historic period—Paleolithic; Neolithic; Metal; and Ceramic Age. The second gallery is the Filipinos Today (Kinahinatnan), which features the diversion of our culture because of the influences of different countries and how colorful and beautiful it is. The last gallery is the Archaeological Treasures (Kaban ng Lahi), that showcases the burial jar collection and the importance of burial practice. The last floor was divided into two galleries. First one is the Kisame: Visions of Earth on Heaven that exhibits tons of photographs of ceiling paintings from Bohol colonial churches. It obviously displayed the religiosity of the Filipinos. The last gallery is all about the Biodiversity Exhibit, which shows the various flora and fauna in the country. After a couple of hours in the Museum of the Filipino People, we headed to National Gallery of Art. Although it is under renovation, it still welcomed visitors for free! The first gallery is called â€Å"The Hall of Masters† as it features the works of 19th century Filipino painters, Juan Luna and Felix Hidalgo. The main attraction is the very famous Spolarium by Luna and opposite to it is Hidalgo’s â€Å"The Assasination of Governor Bustamante and his son†. As we move to the second floor, there is the fantastic Bones Exhibit. It displayed the skeletal remains of different animals—from mammals (including that of a human) to reptiles, to crustaceans and birds—that can be seen in the Philippines. At the center of the gallery is the humongous bone of a juvenile sperm whale. The last gallery on the third floor features the clothing of native Filipinos, and how it was made. REACTION: It was actually my first time to visit these museums and I was really glad that I already had the chance to. Although we spent almost five hours around the museum, I personally regret nothing. Every bit is worth the time. Seeing all those exhibits renewed my nationalistic heart and I’m more proud now to be a Filipino, realizing that we have tons of artistic countrymen and that there works are worthy of admirations. I’m also more aware now of our culture and how colorful it really is. I was really happy to see how our ancestors lived and how it evolved to our current lifestyle. I realized that why patronize foreign culture if you have your own that is way fun, right?

Gregory of Rimini essays

Gregory of Rimini essays Gregory of Rimini was a man against the world. He kicked the pants off Mr. Peter Auriol , Venerable Inceptor and Aristotle. He then proceeded to wash them clean of their crazy Pelagian ideas and hung them up to dry. He did this with the influence of St. Augustine and the twist of his own lemony flavor. His writings were extremely clear for that time in history and amazingly profound that is why he is such an important character in the Protestant Reformation. Because Gregorys writings are so vast I want to focus on only a few, such as the foreknowledge of God and contingency of the world, predestination, and cognition. Gregorys arguments on Foreknowledge and Contingency was directed mostly to Peter Auriol and then to Oxford theologians. The argument of foreknowledge, in order for Auriol to preserve the contingency of consequences due to human free will, he declared that the future contingencies are neither true nor false, but neutral. Hence God does not know if (insert your name) will pass because (insert your name) will pass is neither true nor false. Auriol contradicts himself by say that God does know the future but how he knows is too complex for humans to understand. Gregory noticed that most of Auriol theory came from Aristotles theory of future contingencies. [This] is apparently a friendly excuse, but in the truth it is more of an accusation, because the fact that absurdities ensue [from this position] does not convince us that [Aristotle] did not think that, but convinces us that he ought not to have thought that... Moreover, some modern theologians [i.e. Auriol], great teachers, said that the conclusion [denying determinate truth to future contingent propositions] not only was the Philosophers intention, but also that it is very true and even demonstrated... Auriol was correct that the Principle of Bivalence when related to the future contingencies was denied by Aristotl...

7 Steps to Creating a Great Personal Brand

7 Steps to Creating a Great Personal Brand Whether you’re selling products or your own services, it’s important to cultivate your own brand, consistent across your online presence. Your brand creates the image of you and your work that you want out in the world. Still confused? Here are a few no-nonsense strategies for building your brand online.1. Make it pretty.The first thing you’ll need to think about is the visual. You won’t necessarily need a professional logo design, but you’ll want to think about colors, illustrations, fonts, and icons that you’ll use and how they support what’s most meaningful about your brand. Try to keep all these details consistent across all your media platforms.2. Keep it organized.No matter how gorgeous your website is, it’s not really well designed unless it’s user-friendly and easy to navigate. Don’t make a boring version of a cookie-cutter template, but try to make sure your bells and whistles aren’t interfering wit h lots of different users learning more about what you do.3. Stay simple.Brevity is the soul of wit, after all. You might have a real wealth of information to share, but try to keep your content lean and mean. Make your sentences do triple work to get your message across in as little space as possible.4. Make it personal.Don’t just use stock photos or withhold any photos of you on your sites. Unique images and personal flourishes and detail can go a long way towards making people feel connected to your story and your brand.5. Find your voice.You want to not only be yourself, but the best version of yourself. Whether you’ll be speaking to your audience through words or images, figure out an authentic way to communicate that’s succinct and charming and will make people interested in what you have to offer. Be authentic and real and show and let whatever makes you unique shine through.6. Your work should speak for itself.Showcase whatever you are trying to promote- first and foremost. Make whatever you do obvious within the first few seconds of someone visiting your site.7. Make a statement.To make a vibrant and useful personal brand statement, you’ll want to answer a few questions first. What are you most passionate/care most deeply about? What top three attributes define how you get things done? What are your top 3 strengths and skills? And, finally: What differentiates you from your competition? What do you have going for you that no one else can offer? Use your answers to these questions to fashion a personal brand statement for yourself. Put this on your site.Put the time into crafting your brand and then it will speak and work for you!

Race and Religion Essay Example | Topics and Well Written Essays - 500 words

Race and Religion - Essay Example He then illustrates the attitude the religious community had towards the black population as they were not accepted as Christians. Rather, the community placed the black people in an environment associated with inferiority and slavery. Furthermore, black people are wrongly associated with the mark of Cain, which was falsely used to misrepresent these individuals as cursed. Father Brown states that traditionally in Exodus, the Jews would cry and tell their trials and tribulations to God who would come down to help them. Brown states that the white American religious denomination also attempted to adopt the same culture. However, West Africans had other approaches when it came to interaction with God. Hence, in this perspective, Brown illustrates the differences that existed in the religious activities of different races. He also illustrates how black West African individuals had to adapt to the western principles of religion. Father Brown also states the discrimination that existed towards black people even in some rituals in the church. These individuals were prohibited from singing certain songs, which further shows how European Christianity made blacks inferior individuals. The attitude that existed towards the black Catholics at that time made these individuals attend other churches that gave them the possibility to express themselves and feel the Holy Spirit. Brown relates to the fact that individuals from other races such as the Germans during the fall of the Berlin wall also sang souls which helped them relate with the spirits. This shows the necessity of this element which was denied to the black populations in the earlier times. Brown also relates the oppression that the African Americans endured to the walls of Jericho. He states that the reason individuals during these times related to the song about Jericho was because it resembled the situation they were experiencing. The African Americans were

Special Education Needs Essay Example | Topics and Well Written Essays - 1000 words

Special Education Needs - Essay Example It should however be noted that though EAL pupils or bilingual learners have specific linguistic needs, they may not necessarily require special education needs, and thus EAL needs should not be confused with SEN (Milton, 2004, p. 4). This is because the difference between the instruction language and learner’s own language is not in itself a disability and does not solely make learning difficult. Provision of special education needs was emphasized at the Warnock Committee forum where special education needs and provision of special learning were broadly articulated and recommendations made to provoke official thinking about special education. Earlier disability concerns revolved around deafness, blindness, physical and sensory impairment, and speech defects that have medical interventions. Defects such as educational ‘sub-normality’ and maladjustment could not have been addressed medically. No children regardless of their impairment levels should be regarded as n on-educable and hence special education needs must be available to all children with disability (Beevridge, 1999, P.2). More recent models that have addressed special education needs in children included the ‘Every Child Matters’ strategy of 2003 and the 2004 model ‘Barriers to Inclusion’. ... Generality across different areas of learning could be mild or severe. Special education needs include aspects of special access to the curriculum, provision of tailored curriculum and attention to the learning environment. Children with sensory and physical impairments require special equipment, adapted written material or/and attention to positioning to fully participate in learning experiences. Assessment is vital in every stage of special education provision and involves early screening to determine the child’s abilities in terms of language, cognitive, emotional, and social orientation. Screening helps determine additional needs. The method of assessment for English language acquisition in EAL pupils with physical and sensory impairments should be similar to that for EAL counterparts without disabilities. The measurement of performance of EAL pupils with disabilities should be similar to that of their monolingual colleagues. To inform planning and targeting, a clear asses sment of second language acquisition by EAL learners is important (Milton, 2004, p.4). When decisions are made that the identified cases have special needs, special attention is recommended (Algozzine and Ysseldiyke, 2006, p.8). Also of importance to the teacher is the concept of ‘keep it simple’ in content delivery which is part of expository approach, use of the appropriate pace during instruction to allow content synthesis and amount of assistance accorded. To promote learning for EAL learners with or without SEN, certain strategies are useful such as creating a team set up and embracing collaborative activities, pairing and mentorship,

Specification and Design Dissertation Example | Topics and Well Written Essays - 1500 words

Specification and Design - Dissertation Example For instance crime scenes where a person had been shot, when the medics arrive, they had to wait for the police before they could save the individual, therefore the sponsors found the need for a communication system where the information from an emergency scene would reach all the people involved in the emergency simultaneously. The aim of the project, therefore, is to create a communication system where information that originated from a scene of emergency would reach all the people involved at the same time, therefore, hasten the pace of response. In this project, the solution that would enable the integration of all the people involved in response in one call would be the use of Voice over Internet Protocol (VoIP). In designing the VoIP, a software will be designed that will enable a victim of an emergency to communicate with several departments that are responsible for responding to a certain emergency. The software will be designed in such a way that for instance when it is a fi re emergency, the relevant personnel will be notified which will be different from the case of a crime scene. This will be enabled by the programming which when a person chooses the type of an emergency, the software will direct the calls to the specific departments that are responsible to respond to the emergency. There will be no major modifications, however, due to the sophistication of crime and to avoid tampering of the software by criminals, the security protocol of the software will be improved to match the best practices in the communication sector. Literature survey With the current paces in technology where there is the increasing number of service that is available over a wire and wireless connections, the technology is changing from narrowband such as telephones over wires to the wideband where the services that previously used the narrowband would migrate and use the wideband. According to Bonometti article, â€Å"competitive business advantages in the era of unified s uper convergence† digital convergence will expand by entailing the following. Improved evenness in information flow between the cable and cable-less communication technologies, which will be the outcome of changes in cable-less technology, standards and protocol. Real dependence between gadgets, platforms and the multimedia types that they support. The third thing that digital convergence will entail is the intelligence functions such as the semantic web and other machine-based interactions and embedded applications that enable content searches in rich media (Bonometti, 2009, p 248-257). A study by William and Russell on Huawei, which is a technology firm, based in China where it has always been believed that the country is the greatest copier of technologies that have been developed by other countries. In this study, they found out that despite Huawei being a global leader in the provision of Softswitch platform that is used in VoIP, it has been involved in developing of tech nologies in the next generation networks (NGN) that provide for the multimedia solution across different platforms such as mobile phones, landlines, and television sets. The article â€Å"Customized Executive Learning: a Business Model for the Twenty-First Century† by Jamie Anderson and Gert-Jan.

Black hawk down

Black hawk down Analysis It can be argued that Black Hawk Down is accurate in the sense of numbers and statistics. Yes, two Black Hawk helicopters were shot down 19 Americans were killed, 84 wounded, and an estimated 2000 Somalis were killed and even more wounded.Yes the street fighting was realistic, and yes, they were in Mogadishu that day to capture two top lieutenants in Aidids government, and therefore from a military point of view, was a successful mission.But the film fails to retell the complexities of why the Americans are there in the first place. It is more a tool of American Hollywood propaganda than an accurate account of the Battle of Mogadishu. In Black Hawk Down the American soldiers are shown in an overly heroic way. No doubt these men were very brave struggling to survive with the odds so greatly against them. But the way they are portrayed and glorified is the patriotic nonsense one can expect from Hollywood. These soldiers are depicts without faults, and they can do no wrong. They are the ideal family men who constantly look after one another. Any facts that may contradict this, like their contribution to the Somali death toll before the battle (6-10,000 casualties in the summer of 1993 alone, two-thirds women and children) is conveniently left out. Their only shortcoming is the disastrous way the mission was handled but there is no blame put on them for that in the movie.  Ã‚  Ã‚  Ã‚   The Battle of Mogadishu was clearly not a battle of â€Å"good versus bad as most things in life are. But the seeing the way the Somalis are portrayed as evil, barbaric and mindless people, it is clear that the movie would certainly like us to think that this was the case. The American soldiers are established as the saviours of the Somalis, and it is these soldiers who are wrongfully attacked. By using dramatic camera shots, and clichà ©d Hollywood lines like â€Å"Nobody asks to be a hero, it just sometimes turns out that way† help to drive home the themes of brotherhood and comradeship. By graphically showing the wounds and casualties of the American soldiers, the movie evokes sympathy and removes the blame for the catastrophe from the soldiers. They are portrayed as heroic and patriotic, but this portrayal is misleading. The film begins with scenes of starving Somalis on the brink of death or already dead; the screen is tinted blue to heighten the feeling of sadness. They all live in dilapidated huts, and the whole situation seems desperate children taking care of their dying parents. A sort â€Å"history† of American involvement is displayed on the screen: â€Å"Years of warfare among rival clans causes famine on a biblical scale† â€Å"Behind a force of 20,000 U.S. Marines, food is delivered and order is restored.† no mention of the USs past involvement in selling arms to the dictators, or helping to stir up clan violence. The audience only knows what they are being told the US troops are the good guys saving the day, not at all having anything to do with causing these atrocities. And after the audience is full of sorrow for the Somalis, a bright image of US military vehicle bringing food and supplies to Somalia. We are relieved that the Somalis are receiving the help they need, and we are subconsciously relieved that the blue tint is gone. So from the beginning of the movie we are made to see that the US military is the saviour and we as the audience are therefore indebted to them. We also now have sympathy for the soldiers it is this sympathy that dominates the rest of the film. Because the storyline of Black Hawk Down is just one big battle scene there are no subplots to entertain a wider audience, the themes of comradeship are over emphasized (mostly in a clichà ©d way) to make it more appealing. The tagline of the film is â€Å"leave no man behind† this is repeated about four times in the film, to the point where we can predict when it is coming. Similarly, we are flooded with messages of dedication and solidarity. Lines like â€Å"I think I was trained to make a difference† and â€Å"Its what you do right now that makes the difference.† These kinds of lines are without a doubt used to emphasize the honour and comradeship between the soldiers, it rather detracts the human interaction of these characters by reducing them to clichà ©d statements of emotion or motivation. The line â€Å"make a difference† is both overused and ambiguous what do the soldiers hope to make a difference in? This constant repetition of such dialogu e is a demonstration of the filmmakers wish to portray the American soldiers as good and moral men. Also this simplicity and predictability of these lines could be intended for us to make an easy definition between good and evil, and hero and villain. The American soldiers all have their specific identities, and their portrayal is made extremely personal compared to that of the Somalis. We have the â€Å"bad boy† the â€Å"underdog† and the â€Å"rookie† to name a few, and just to make sure we know who is who, the soldiers have their names written on their helmets (which was not done in reality). We see that these soldiers are people like us they watch television, play chess and do things any one of us would do. Most of all they are devoted family men. One soldier, after being severed I half, in his last words says: â€Å"Tell my girls Ill be okay.† And another one on his deathbed â€Å"Tell my parents that I fought well today, that I fought hard† even in death he is seeking his familys approval. This use of the soldiers having families makes our experience of these characters a much more personal one.   The Americans only shoot militia, not one innocent man, women or child is shot. However, we all know that this cannot be the case as in most urban conflicts; civilians are almost the highest casualties. Soldiers from that day have been quoted as saying â€Å"we fired on crowds and eventually at anyone and anything they saw. With these family members in mind, the horrific and graphic way in which the American casualties are displayed only reinforces our sympathy for the plight that the soldiers are in most of the gore and blood in the movie belongs to Americans, not Somalis a severed thumb attached only by a thread, a white detached arm that is picked up off the ground, a stomach pierced by a missile, a soldier severed in half, are all examples of American casualties. Thus the Americans are portrayed as the â€Å"good guys†, while the Somalis as the â€Å"bad guys† who inflict these casualties. With the â€Å"good guy† established, it seems natural have the opposite the â€Å"bad guy†. Enter the Somalis. Dressed all in black with shadowed sinister faces, accompanied by dark techno music they are the epitome of evil. We are unable to differentiate between one Somali and the next, and there are no names given to them. Their actions seem to be motivated by nothing more than the thirst for the blood of white men, Americans in particular. Even before the fighting starts, in the market place scenes, the camera does not focus on one Somali. They have no personalities, and their everyday lives are trivialized. The Somalis are therefore on the periphery of a movie set in Somalia. Even the extras do not resemble Somalis, but rather any black people. Another point is that the militia become indistinguishable from the citizens of Mogadishu. Even though the military officials in the movie say that those holding weapons are part of the militia. There is another scene when a general says:â€Å"The whole city is gonna come down on them.†At this point the distinction between citizenry and the militia is lost we know believe that the entire city is engaged in the conflict, which we therefore assume are all sided with Aidid. But there were reports that many of the Somalis were not part of Aidids militia but rather people who thought their homes were under attack and were therefore protecting their homes. The Somalis are depicted as a pack of rabid animals snarling at fallen soldiers, shooting at a corpse and fast moving hands grabbing at the fallen helicopter all convey an unexplained sense of hostility. Somalis appear like packs of animals with the use of aerial camera angles showing swarming bodies. There is nothing of Somali culture in the movie, and they are not given a voice. The Americans â€Å"affectionately† refer to the Somalis as â€Å"skinnies†.   We are told that thousands of Somalis were killed, but every time a Somali is shot, it is clean, and he (or she) conveniently falls away from the camera. There is no blood or gore like the American injuries. There are no innocent women or children killed, and in this way Black Hawk Down does not let us see the full scope of the devastation of the thousands of Somali deaths. This only allows for the interpretation of the Somalis as the â€Å"bad guys†. The US government had been involved in the making of Black Hawk Down since it first started being written, and the creators had the full co-operation and approval of the military because of the pro-American bias of the movie. The producer Jerry Bruckheimer has been quoted as saying to the Army vice chief of staff: â€Å"General, Im going to make a movie that you and your Army will be proud of.† The creators were allowed full use of military equipment and training, as well as dozens of actual soldiers for extras. But, the military, to ensure precision, monitored the filming daily.   Special task teams were set up to provide the moviemakers with specific military advice. Helicopters and Humvees were also loaned to them.It seems appropriate that a film endorsed by the US military, will have the views of the US military. And not surprisingly has had an overwhelmingly positive response from the military; Former Vice President Dick Cheney and Former Defense Secretary Donald Rumsfe ld and were among those pleased at the screening of the movie, and Army Secretary Thomas White gave the film a thumbs up

An Investigation to Show the Effect of Temperature on Daphnia :: Papers

An Investigation to Show the Effect of Temperature on Daphnia Plan: I will submerge some daphnia contained in a test tube in water of differing temperatures and measure their subsequent heart rates. Hypothesis I think that the heart rate of the daphnia will increase up until around 40ËÅ ¡C at which point most of the daphnia's enzymes will have denatured and rate of metabolism will have stopped or decreased sufficiently to have stopped the daphnia's heart rate. Apparatus list Test tube Beaker Different temperatures of water Daphnia Pipette Stop clock Microscope Slide Safety Follow usual lab safety rules. There are no major safety considerations in this experiment as the daphnia aren't harmful and water above 40ËÅ ¡C will not be used. Method To determine if temperature does have an effect on the daphnia, I intend to carry out the following experiment. The experiment will involve measuring the cardiac activity of the daphnia at different temperatures, ranging from very cold (approx. 5 degrees Celsius) to quite warm (approx. 40 degrees Celsius). ÂÂ · A selection of similar sized/age Daphnia will be taken. ÂÂ · A variety of different temperatures of water will be set up, these temperatures will be kept constant whilst the daphnia are submersed in them. The temperatures will be set up by using ice to cool tap water down to lower temperatures and boiling water to heat it up. The temperature will be measured to within 0.1ÂÂ °C on a mercury thermometer to ensure accuracy. The temperatures will range from 10ÂÂ °C to approximately 40ÂÂ °C and it will be done at 5ÂÂ °C intervals. ÂÂ · The daphnia will be submersed in the water and left to equilibrate for 3 minutes, after this time one of the Daphnia will be removed and put onto a microscope slide, this will then be quickly put under the microscope. -1- ÂÂ · Under the microscope, the Daphnia will be observed for 20 seconds, this heart rate will be counted and recorded, this can the be

Nanotechnology Uses to Enhance Computer Performance Essay

Although the core concepts of nanotechnology were introduced in the early 1950’s, nanotechnology was not properly introduced to the world until 1974. That was the year a Japanese scientist, named Tanigushi, coined the word â€Å"nanotechnology†. Nanotechnology refers to the constructing and engineering of systems at the atomic level. â€Å"Nanotechnology will be the major technology in development of every machine in coming years. † (Wifinotes, n. d. ) Nanotechnology will greatly improve the functionality and performance of computers. Body  In everyday terms, â€Å"Nanotechnology is based on manipulations of individual atoms and molecules to build complex atomic structures. † (Tarasov, 2009, pg. 1) Working at the atomic level is a very new technology. The size of a nanometer is one-billionth of a meter. For comparison purposes, â€Å"A very fine human hair is about 10,000 nanometers wide, which is the smallest dimension we can see with the naked eye. † (Cook, 2005) Before research could begin, researchers had to first invent a machine that could work with such small particles. Their goal was to manipulate atoms and molecules into a particular configuration – a configuration capable of performing functions similar to a microprocessor. The technology prior to nanotechnology started out rather primitive. It was a major advance in technology when vacuum tubes were invented. They came into existence about the same time Thomas Edison invented the light bulb. Vacuum tubes were first used in computers in 1946 until 1958. By then, vacuum tubes could not be made any smaller, so technology gave us transistors. Transistors were used in computers from 1959 to 1964. One transistor took the place of 40 vacuum tubes. When the limits of the transistor were reached, computer builders used integrated circuits from 1965 to 1970. In 1971, the microprocessor came into computer use. Faster and smaller than anything so far, the microprocessor led to the invention of personal computers. Now that the advancement of microprocessors has nearly reached its limits, it is now time for the next generation of processor, which some researchers say will be engineered on the nanometer scale. But, how will they manipulate particles on such a minute scale? Before manipulating atoms into the desired position, researchers had to see them first. Researchers had to invent a microscope that would allow them to see atoms. In 1981, IBM researchers invented the Scanning Probe Microscope (SPM). (University of Wisconsin, 2008) This microscope allowed researchers to â€Å"see† atoms. As it turns out, in 1989, researchers found they could actually manipulate atoms into the desired position with the SPM. †¦researchers have been able to manipulate and stabilize atomic-size structures in such a way that they can persistently maintain the qualities needed to be classified as viable, though still strictly experimental, computational devices. † (Goth, 2012) Atoms are constantly moving, so catching one to move around was very difficult. The atoms needed to be cooled down to near absolute zero, to -450 degrees Fahrenheit, the temperature where most atoms hardly move. The Scanning Probe Microscope (Nanooze, 2005) After cooling the atoms, researchers were able to use the SPM to move individual atoms to a specific location. One at a time, they moved the atoms into position to spell â€Å"IBM†. It took them nearly an entire day to do it. See image below: Atoms arranged to spell IBM (Nanooze, 2005) Since the first manipulation of atoms had been demonstrated, researchers have continued to move atoms into complicated configurations, as shown in the figure below. Depiction of a nanotechnology produced gear set (Wifinotes, n. d. ) After all the groundwork had been laid, computer researchers turned their attention to using nanotechnology in the computer world. Their first target was the microchip. Current microchip technology limits have nearly been reached and the researchers went to work shrinking the size of the processors . â€Å"†¦ etching [lithography] techniques can only take features so far – anything below 22nm is just not feasible. † (European Nanotechnology Gateway, n. d. ) Right now, the newest chipsets using lithographic etching are being produced with 65nm features. Intel has realized a 10-15% improvement in drive current, which means greater performance, through the use of nanotechnology. Meanwhile, at IBM, to aid the shrinking of the processors, â€Å"researchers have developed transistors from carbon nanotubes. †( European Nanotechnology Gateway, n. d. ) Carbon nanotubes show great improvements compared to conventional silicon transistors. â€Å"The carbon nanotubes are long, thin strands of carbon molecules. In the lab, they delivered more than double the amount of electrical current compared to the top-performing transistors currently on the market. †( European Nanotechnology Gateway, n. . ) â€Å"A single strand of carbon atoms (red)†¦contained in a multi-walled carbon nanotube. † (American Institute of Physics, 2003) Lithographic etching is being replaced with a new process called â€Å"block co-polymer lithography†, or BCP. Scientists have found a process to create nano-scale patterns that is expected to be used in the manufacture of microprocessors. Using the new process, silicon wafer features have been developed between five and 20 nanometers thick – much smaller than the current 65 nanometers. In the figure below, you can see an image of a nano-scale microprocessor created by the BCP process: (Nanotechnology, 2011) According to Nanotechnology – Future Technology: †¦with the use [of] nanotechnology, it could be possible to transform desktop computers into computers that are the size of a watch but with more operating capacity and they will also last longer than current computers†¦Computers with the capabilities of current workstations will be the size of a grain of sand and will be able to operate for decades with the equivalent of a single wristwatch battery. This technology advancement will make computers more abundant, cheaper to manufacture, faster, and smaller. (Nanotechnology – Future Technology, 2012) When a processor’s feature size is reduced, it uses less electricity and produces less heat, thereby becoming more efficient and economical to operate. Being more efficient and economical also means faster, more reliable overall performance of the computer. Conclusion Nanotechnology will provide the world with advancements in electronics along with many other fields, such as biology, chemistry and medicine. In the future, nanotechnology will play a major role in the discovery of new components, such as nano-sized microprocessors, and will enhance many other existing technologies. â€Å"Nanotechnology will be the major technology in [the]development of every machine in coming years. † (Wifinotes, n. d. ) Nanotechnology will greatly improve the functionality and performance of computers.

Mba Spring2011 Merck Sample Group Project

DELAWARE STATE UNIVERSITY (MBA – Spring 2011) Strategic Management Case Study Executive Summary:3 Current Vision4 Current Mission4 Values5 Current Strategies:6 Developed Vision7 Developed Mission7 Reason for new mission8 SWOT Analysis9 External opportunities:9 External Threats:10 Financial and Operating Performance Analysis11 Close Competitors11 Ratio Analysis11 Key Industry Ratios14 Operating Profit margin14 Net Profit margin14 Current Ratio14 Return on Assets15 Debt/Equity Ratio15 Inventory Turnover Ratio15 Revenue Growth16 Market Share16 Internal Strengths16Internal Weakness20 External Factor Evaluation Matrix21 Competitive Profile Matrix23 Internal Factor Evaluation24 Space Matrix27 SWOT Matrix29 Grand Strategy Matrix31 Recommended Strategies31 Recommended strategy No. 1:31 Recommended strategy No. 2:32 Projected Financial Statements33 Projected Ratios34 Company worth Analysis34 Annual Objectives:35 Strategic Review and Evaluation Procedures:35 Bibliography:36 Executive Su mmary: Merck & Co. is a research driven pharmaceutical company involved in manufacturing of pharmaceuticals and drugs.Merck's products are not limited to preventive and therapeutic vaccines. Merck merged with Schering-Plough in November of 2009 for $41billion. Merck is based in Whitehouse Station, New Jersey and has more than 110000 employees. The company has a annual revenue of $45billion during the year ending December 2010. The increase in revenues was mainly due to the incremental sales resulting from the inclusion of the post-merger results of Schering-Plough products. The operating profit of the company was $1,653. 0 million during FY2010, a decrease of 90% over 2009.The net profit was $859 million in FY2010, an increase of 93% over 2009. Merck’s products include preventive and therapeutic vaccines sold by prescription to treat human disorders and to also treat animal health. The company manages many products in different segments. Human health pharmaceutical produc ts consist of prescription therapeutic and preventive agents for the treatment of human disorders. Merck distributes its human health pharmaceutical products to retailers, government, drug companies, health and wellness organizations, and others.Merck's vaccine products are primarily managed and administered at physician offices. These products include preventive vaccines. The US Centers for Disease Control and Prevention Vaccines for Children program is a major customer for some of these vaccines. Merck also manages a clinical pipeline that has products in many different disease domains not limited to diabetes, heart strokes, hyper-tension, inflammatory problems, neurology related diseases, osteoporosis, respiratory, female health and many other prominent and new domains.This pipeline is managed in phases followed by a few ready for registration. Majority of these are subject to FDA approval before commercial manufacturing commences. Merck also manages vaccines for animal health an d this is a growing segment where there is more need for research for prevention of many diseases in animals. In addition to the above many different segments, Merck also manages a portfolio of regular consumer healthcare and manufactures many OTC products, foot and sun care products not just in the USA but also in Canada. Current VisionWe make a difference in the lives of people globally through our innovative medicines, vaccines, and consumer health and animal products. We aspire to be the best healthcare company in the world and are dedicated to providing leading innovations and solutions for tomorrow. (1) Current Mission To provide innovative, distinctive products and services that save and improve lives and satisfy customer needs, to be recognized as a great place to work, and to provide investors with a superior rate of return. (1) | Mission Component| Accomplished? | 1| Customers| No| | Products or Services| Yes| 3| Markets| No| 4| Technology| No| 5| Concern for survival, gro wth and profitability| No| 6| Philosophy| No| 7| Self-Concept| No| 8| Concern for public image| Yes| 9| Concern for employees| Yes| Values Our business is preserving and improving human life. We also work to improve animal health. All of our actions must be measured by our success in achieving these goals. We value, above all, our ability to serve everyone who can benefit from the appropriate use of our products and services, thereby providing lasting consumer satisfaction.We are committed to the highest standards of ethics and integrity. We are responsible to our customers, to Merck employees and their families, to the environments we inhabit, and to the societies we serve worldwide. In discharging our responsibilities, we do not take professional or ethical shortcuts. We are dedicated to the highest level of scientific excellence and commit our research to improving human and animal health and the quality of life. We strive to identify the most critical needs of consumers and cust omers, and we devote our resources to meeting those needs.We expect profits, but only from work that satisfies customer needs and benefits humanity. This depends on maintaining a financial position that invites investment in leading-edge research and that makes it possible to effectively deliver the results of that research. Our ability to excel depends on the integrity, knowledge, imagination, skill, diversity and teamwork of our employees. To this end, we strive to create an environment of mutual respect, encouragement and teamwork. We also strive to reward commitment and performance and be responsive to the needs of our employees and their families. 1) Current Strategies: * The Access Strategy aims at increasing access to medicines, vaccines, and healthcare in the emerging and developed countries. * To ensure safety and quality of products, Merck introduced a ‘Anti-counterfeiting’ strategy to prevent counterfeits across the world. Merck has setup an advanced laborato ry to implement this strategy.* To restore confidence as a quality producer of global vaccines, Merck continues to implement vaccine supply manufacturing strategy. * Merck continues to implement its global diversity strategy. * Merck’s research strategy is designed to mprove productivity and the probability of success and this is monitored by a Research Strategy Review Committee. * The most popular MRL strategy i. e. Merck Research Laboratory strategy is designed to manage the pipeline that uses the expertise to treat many unsolved diseases and health issues. MRL scientists are passionate about resolving and meeting unmet medical needs. * Merck established External Basic Research (EBR) and an EBR strategy are formulated to expand the scope and size of Merck’s early pipeline through partnerships with external partners. * Merck follows a responsible pricing policy thru its worldwide tiered pricing strategy. To foster health literacy in Switzerland, Merck follows the Swis s e-health strategy and as part of this strategy, they work with universities around the world. * Merck formed a Global Labor Relations Strategy to include global labor guidelines and principles and monitoring tools worldwide.* Merck energy management strategy serves as a useful framework in measuring current performance resulting in Merck receiving the Energy Star sustained excellence award. * Merck’s corporate strategy is â€Å"Plan to win†. * Merck has a supply strategy that combines the skills of internal and external manufacturers. (1) Developed Vision Our vision is to be an outstanding and most trusted company in the world’s healthcare and pharmaceutical industry. † Developed Mission We are passionately committed to providing creative, comprehensive and effective health solutions (2) that will improve the health, wellness and quality of life of our customers (1), consumers and partners around the globe for today, tomorrow and forever thru our continu ed superior performance, intelligent and creative employees (9), innovative and qualitative safe products, sustainable and profitable partnerships and by building increased shareholder returns thru this process.We will focus on increasing healthcare access (6) in the local and emerging markets (3) and will strive to use modern environment friendly technology(4) for our scientific innovation to improve productivity and to reduce costs to make our products more affordable. We will serve the society and the eligible people (8) with programs that will provide free and cost effective health solutions. We will collaborate with global research companies to lead and contribute to the resolution of global health issues (7) and we will position ourselves as the best in the industry with sustainable prosperity(5). Mission Component| Accomplished ? | 1| Customers| Yes| 2| Products or Services| Yes| 3| Markets| Yes| 4| Technology| Yes| 5| Concern for survival, growth and profitability| Yes| 6| P hilosophy| Yes| 7| Self-Concept| Yes| 8| Concern for public image| Yes| 9| Concern for employees| Yes| Reason for new mission The current mission is not exciting and does not emphasize on all the key components of an effective mission. The new mission emphasizes on health solutions as a whole versus products and services only. The new mission is targeted towards the wellbeing of the end consumer and not just to save the life.The focus is specifically mentioned to be in all markets including the emerging markets. Modern environment friendly technology will be used to develop safe products that are not counterproductive to the wellbeing of the end consumer. The needy people will be served with effective solutions and the new mission passionately suggests sustainable prosperity while engaging creative and intelligent people building profitable shareholder returns thru the whole process. SWOT Analysis External opportunities: O1 – The recent agreement with Schering-Plough opens mo re avenues for potential growth in the fields of respiratory and infectious disease herapeutic segments. (1) O2 – Possible Cost savings of $3. 5 Billon from internal restructuring efforts beyond 2011. (1) O3 – There is a lot of potential for growth in the Diabetes and Oncology markets and Merck has made its entry into this market thru the product Januvia. O4 – Merck can add core strength to its portfolio by expanding research and innovation in the biological markets thru partners, acquisitions and joint ventures. O5 – Rapidly expanding market share in emerging markets proves to be a high potential opportunity for Merck.Emerging Markets in the Pharma Industry will take 50% Growth Credit by 2013. (2) O6- Increased opportunity for new Generic Drug products. Healthcare reform suggests cost savings and insurance industries emphasize usage of generic drugs and the expiring patents on a lot of drugs opens up opportunity for Merck to pioneer the generic drug mark et leveraging its world-class research capabilities. The total market share of the patents that will expire over 2010-2015 is 17% with a market share of $142billion. (17) O7- Pfizer’s animal health business returned a profit of $2. billion which is second to Merck and with the cancelled joint venture of Merck and Sanofi-Aventis, Merck should further pursue their concept with Novartis who are No. 5 in animal health business. This will strengthen their No. 1 position in the light of Pfizer's growing sales and the merger between J;amp;J and Eli Lilly Co in this segment. (3) External Threats: T1 – At least five of the patents are expiring in the next two years and competition is ready to introduce generic products backed by healthcare reform and this can pose a serious threat to Merck’s products and profitability.T2 – The consumer is not the one that usually makes the choice of using a particular drug. Mostly, drugs are prescribed by physicians, who sometimes lack the necessary information about relative prices. (4) T3 – The recent housing market problem, the oil prices problem and the global recession has a cascading effect on the job market and many people are unemployed losing their health insurance and forced to not being able to use medical or pharmaceutical products.If there is no sales in the pharmaceutical products, Merck can suffer financial losses and reduced returns to shareholders. T4 – The HealthCare Reform enacted in 2010 caused unanticipated losses for Merck and the effects of this Act will continue into future. These new provisions will decrease revenue and increase costs. (5) * 2010 – Costs incurred due to increased Medicaid rebates. With respect to the effect of the law on the pharmaceutical industry, the law increased the mandated Medicaid rebate from 15. 1% to 23. 1%. 2011 – An annual health care reform fee on all branded prescription drug manufacturers and importers and the requirement th at drug manufacturers pay a 50% discount on Medicare Part D utilization incurred by beneficiaries when they are in the Medicare Part D coverage also known as the ‘Donut hole’.T5 – Although not included in the health care reform law, Congress has also considered, and may consider again, proposals to increase the government’s role in pharmaceutical pricing in the Medicare program. (5) T6 –    Congress may again consider proposals to allow, under certain conditions, the importation of medicines from other countries. 5) T7 – Merck is experiencing delay in manufacturing some of its vaccines and this delay can cause a competitor to launch a product that can be manufactured quickly. Financial and Operating Performance Analysis Close Competitors Pfizer Inc. Eli Lilly and Company Ratio Analysis | 2006| 2007| 2008| 2009| 2010| Margins (% of Sales)| | | | | | Revenue| 100. 00%| 100. 00%| 100. 00%| 100. 00%| 100. 00%| COGS| 26. 50%| 25. 40%| 23. 40%| 3 2. 90%| 40. 00%| Gross Margin| 73. 50%| 74. 60%| 76. 60%| 67. 10%| 60. 00%| SG;amp;A| 36. 10%| 31. 20%| 30. 90%| 31. 10%| 28. 80%| R;amp;D| 21. 10%| 20. 20%| 20. 10%| 21. 30%| 23. 90%|Other| 0. 60%| 1. 40%| 4. 30%| 6. 00%| 2. 10%| Operating Margin| 15. 70%| 21. 90%| 21. 20%| 8. 70%| 5. 20%| Net Int Inc ;amp; Other| 12. 40%| -7. 40%| 20. 50%| 47. 00%| -1. 60%| EBT Margin| 27. 50%| 13. 90%| 41. 10%| 55. 80%| 3. 60%| Profitability| | | | | | Tax Rate| 28. 70%| 2. 80%| 20. 40%| 14. 80%| 40. 60%| Net Margin| 19. 59%| 13. 54%| 32. 74%| 47. 03%| 1. 87%| Asset Turnover| 0. 51| 0. 52| 0. 5| 0. 34| 0. 42| (Average)| | | | | | Return on Assets| 9. 92%| 7. 05%| 16. 34%| 16. 20%| 0. 79%| Financial Leverage (Average)| 2. 54| 2. 66| 2. 52| 1. 9| 1. 95| Return on Equity| 25. 00%| 18. 33%| 42. 27%| 33. 15%| 1. 1%| Growth| | | | | | Revenue Growth| | | | | | Year over Year| 2. 80%| 6. 90%| -1. 40%| 15. 00%| 67. 70%| 3-Year Average| 0. 20%| 1. 80%| 2. 70%| 6. 60%| 23. 90%| 5-Year Average| -13. 90%| -1 4. 10%| 1. 20%| 3. 60%| 15. 90%| 10-Year Average| 1. 30%| 0. 20%| -1. 20%| -1. 80%| 1. 30%| Operating Income| | | | | | Year over Year| -36. 00%| 49. 30%| -4. 50%| -52. 80%| -0. 70%| 3-Year Average| -24. 90%| -7. 20%| -3. 00%| -12. 30%| -23. 50%| 5-Year Average| -18. 30%| -11. 40%| -9. 60%| -18. 50%| -15. 60%| 10-Year Average| -3. 40%| -0. 70%| -2. 30%| -10. 90%| -12. 60%| EPS| | | | | | Year over Year| -3. 30%| -26. 60%| 144. 0%| 55. 20%| -95. 00%| 3-Year Average| -11. 40%| -17. 00%| 20. 10%| 40. 70%| -42. 70%| 5-Year Average| -8. 40%| -13. 90%| 4. 50%| 16. 70%| -33. 20%| 10-Year Average| 2. 60%| -2. 30%| 5. 40%| 8. 70%| -20. 90%| Cash Flow Ratios| | | | | | Operating Cash Flow Growth-YOY| -11. 10%| 3. 50%| -6. 10%| -48. 40%| 219. 00%| Free Cash Flow Growth-YOY| -6. 80%| 3. 50%| -11. 90%| -63. 40%| 373. 40%| Cap Ex as a % of Sales| 4. 30%| 4. 20%| 5. 40%| 5. 30%| 3. 60%| Free Cash Flow/Sales| 25. 56%| 24. 75%| 22. 11%| 7. 04%| 19. 88%| Free Cash Flow/Net Income| 1. 3| 1. 83| 0. 68| 0. 15| 10. 64| Liquidity/Financial Health| | | | | |Current Ratio| 1. 2| 1. 23| 1. 35| 1. 8| 1. 86| Quick Ratio| 0. 95| 0. 97| 0. 65| 1. 03| 1. 25| Financial Leverage| 2. 54| 2. 66| 2. 52| 1. 9| 1. 95| Debt/Equity| 0. 32| 0. 22| 0. 21| 0. 27| 0. 28| Efficiency| | | | | | Days Sales Outstanding| 50. 3| 52. 4| 56. 7| 69. 1| 55. 4| Days Inventory| 104. 2| 108. 5| 136. 1| 209. 2| 138. 1| Payables Period| 29. 4| 33. 3| 40. 6| 57. 8| 45. 1| Cash Conversion Cycle| 125. 1| 127. 6| 152. 3| 220. 5| 148. 4| Receivables Turnover| 7. 3| 7| 6. 4| 5. 3| 6. 6| Inventory Turnover| 3. 5| 3. 4| 2. 7| 1. 7| 2. 6| Fixed Asset Turnover| 1. 6| 1. 9| 2| 1. 8| 2. 6| Asset Turnover| 0. 5| 0. 5| 0. | 0. 3| 0. 4| Reference – (6) Key Industry Ratios Operating Profit margin 2010| MERCK| PFIZER| Eli Lilly and Company | Operating Profit margin| 5. 2| 20. 3| 28. 3| Merck had Operating Profit margin of 5. 2 OPM%. Merck Operating profit margin is low when compared to competitors; this indicates that there is scope for improving the cost structure. Net Profit margin 2010| MERCK| PFIZER| Eli Lilly and Company | Net Profit margin| 1. 87| 12. 18| 21. 97| Merck had a Net Profit margin i. e. , 1. 87 NPM%. Merck NPM is lower than its competitors. A net profit margin indicates that there is scope for improving the capital structure.Huge percentage drop when compared to 2009 (47%). Current Ratio 2010| MERCK| PFIZER| Eli Lilly and Company | Current Ratio| 1. 86| 2. 11| 2. 09| Current Ratio: Merck has Current Ratio of 1. 8, which shows that Merck may meet short-term obligations. Current Ratio 2. 0 is considered good to meet short-term financial obligations. Return on Assets 2010| MERCK| PFIZER| Eli Lilly and Company | Return on Assets| 0. 79| 4. 05| 17. 34| Return on Assets (ROA): Merck has ROA of 0. 79%, which indicates its assets are NOT at optimum their utilization. Debt/Equity Ratio 2010| MERCK| PFIZER| Eli Lilly and Company |Debt/Equity Ratio| 0. 28| 0. 44| 0. 55| Debt/equity ratio (D/E ratio ): Merck had D/E ratio of . 27, which is good. Inventory Turnover Ratio 2010| MERCK| PFIZER| Eli Lilly and Company | Inventory Turnover Ratio| 2. 6| 1. 6| 1. 6| Inventory Turnover Ratio: Merck has a 2. 6 times turnover ratio, which is good when compare to competitors. It also suggests that loss of sales as it will not have sufficient stock in hand. Revenue Growth 2010| MERCK| PFIZER| Eli Lilly and Company | Revenue Growth| 67. 7| 35. 6| 5. 7| Revenue growth: Merck Sales growth rate is 67%, Revenue growth is very good when compared to competitors.New products Isentress and Januvia  sales boosted revenue. Market Share Market share: – Total Pharmacy industry share is $836 billion and Merck has $46 billion, stands one of the largest company in 2010 – 5. 5 % of Global Market. Internal Strengths S1 – Merck maintains strong financial health despite the $8. 5 billion debt needed for the acquisition. Analysts are predicting that the combined company will generate a $12 billion cash flow in 2011 which should help repay the debt quickly. (7) S2 – Majority of the blockbuster products introduced recently showed very strong sales.Especially, Januvia (diabetes), Isentress (HIV), and Gardasil. (7) S3 – Merck has strong earnings when compared to the industry. | Stock| Industry| S;amp;P 500 | Stock's 5Yr Average*| Price/Earnings| 122. 0| 17. 7| 16. 6| 40. 7| Price/Book| 1. 9| 2. 6| 2. 2| 4. 0| Price/Sales| 2. 3| 2. 6| 1. 4| 3. 5| Price/Cash Flow| 9. 8| 10. 1| 8. 5| 19. 9| Dividend Yield %| 4. 5| 3. 4| 1. 7| —| S4 – Merck’s latest acquisition of Schering results in a $6 billion pipeline of drugs with the potential of multiple blockbusters and very few patent losses are expected over the next couple of years.It is predicted that the combination of the two entities should generate $3 billion plus in annual cost savings before 2011. (8) S5 – Global market presence along with production facilities. Merck operates in 120 countries with 31 factories worldwide. (9) Merck follows a unique strategy of integrated markets as below. (10) S6 – Merck is well positioned in some Emerging Markets and is showing robust growth in China and is actively searching for a partner in India. Merck has developed a separate strategy for positioning itself as numero uno in emerging markets. 11) & (12) S7- A vast diversified product portfolio in Medicines, Vaccines, Biologics, Consumer Care and Animal Health. (12) S8 – It has various  patient assistance programs  in U. S. to help the people who are unable to afford the medical treatment in terms of medicine if household income is less than 400% of Federal Poverty Level. (13) S9 – The firm has robust in-house research capabilities that also make it a leader in designing new medical products. Internal Weakness W1 – EPS dropped from $0. 28 from $5. 7 mainly due which reflect a net unfavorable impact resulting from the amortization of purcha se accounting adjustments, in-process research and development (â€Å"IPR&D†) impairment charges, including a charge related to the vorapaxar clinical development program, restructuring and merger-related costs, as well as a legal reserve relating to Vioxx (the â€Å"Vioxx Liability Reserve†) discussed below, partially offset by the gain recognized on AstraZeneca’s exercise of its option to acquire certain assets. (5) W2 – Singulair is Merck’s largest volume selling pharmacy product with a annual sales of $3. billion as of 2010 and this is expiring in Aug 2012. (5) On top of this, FDA announced that a potential link exists between this product and suicidal behavior. (14) W3 – Few of Merck’s late-stage pipeline products did not get approved by FDA. Following drugs did not get FDA approvals anacetrapib for atherosclerosis, cholesterol drug Tredaptive, Rolofylline for heart disease and Telcagepant for migraines. W4 – The firm faced lawsuits on Vioxx product on increased chances of heart attack and Merck Agreement Provides for $4. 85 Billion Vioxx Settlement Payment. 15) W5 – Merck settled a lawsuit with J&J for $500 million over a dispute on two anti-inflammatory records. Merck also looses marketing rights in some areas. (16) W6 – Merck’s Current ratio is 1. 8, has a limited liquidity position as compared to its competitors. W7 – Merck has minimal presence in the Generic Drug Market. External Factor Evaluation Matrix | External Factor Evaluation Matrix (EFE)|   |   |   |   | Opportunities| Weight| Rating| Weighted Score| 1. | O1 – The recent agreement with Schering-Plough opens more avenues for potential growth in the fields of respiratory and infectious disease therapeutic segments | 0. 8| 4| 0. 32| 2. | O2 – Possible Cost savings of $3. 5 Billon from internal restructuring efforts beyond 2011. | 0. 10| 3| 0. 30| 3. | O3 – There is a lot of po tential for growth in the Diabetes and Oncology markets and Merck has made its entry into this market thru the product Januvia | 0. 05| 3| 0. 15| 4. | O4 – Merck can add core strength to its portfolio by expanding research and innovation in the biological markets thru partners, acquisitions and joint ventures| 0. 05| 1| 0. 05| 5. | O5 – Rapidly expanding market share in emerging markets proves to be a high potential opportunity for Merck.Emerging Markets in Pharma Industry to take 50% Growth Credit by 2013 | 0. 10| 3| 0. 30| 6. | O6- Increased opportunity for new Generic Drug products through more focus on quality R&D. Healthcare reform suggests cost savings and insurance industries emphasize usage of generic drugs and the expiring patents on a lot of drugs opens up opportunity for Merck to pioneer the generic drug market leveraging its world-class research capabilities. The total market share of the patents that will expire over 2010-2015 is 17% with a market shar e of $142billion. | 0. 15| 2| 0. 30| 7. | O7- Pfizer’s animal health business returned a profit of $2. billion which is second to Merck and with the cancelled joint venture of Merck and Sanofi-Aventis, Merck should further pursue their concept with Novartis who are No. 5 in animal health business. This will strengthen their No. 1 position in the light of Pfizer's growing sales and the merger between J;amp;J and Eli Lilly Co in this segment| 0. 02| 3| 0. 06| | | | | | | Threats| Weight| Rating| Weighted Score| 1. | T1 – At least five of the patents are expiring in the next two years and competition is ready to introduce generic products backed by healthcare reform and this can pose a serious threat to Merck’s products and profitability| 0. 5| 2| 0. 30| 2. | T2 – The consumer is not the one that usually makes the choice of using a particular drug. Mostly, drugs are prescribed by physicians, who sometimes lack the necessary information about relative prices. | 0. 05| 3| 0. 15| 3. | T3 – The recent housing market problem, the oil prices problem and the global recession has a cascading effect on the job market and many people are unemployed losing their health insurance and forced to not being able to use medical or pharmaceutical products. If there is no sales in the pharmaceutical products, Merck can suffer financial losses and reduced returns to shareholders. 0. 08| 3| 0. 24| 4. | T4 – The HealthCare Reform enacted in 2010 caused unanticipated losses for Merck and the effects of this Act will continue into future. These new provisions will decrease revenue and increase costs. | 0. 08| 2| 0. 16| 5. | T5 – Although not included in the health care reform law, Congress has also considered, and may consider again, proposals to increase the government’s role in pharmaceutical pricing in the Medicare program. | 0. 03| 3| 0. 09| 6. | T6 – Congress may again consider proposals to allow, under certain conditio ns, the importation of medicines from other countries. 0. 03| 3| 0. 09| 7. | T7 – Merck is experiencing delay in manufacturing some of its vaccines and this delay can cause a competitor to launch a product that can be manufactured quickly. | 0. 03| 2| 0. 06|   | TOTALS| 1. 00|   | 2. 57| Competitive Profile Matrix Competitive Profile Matrix (CPM)| | Merck| Pfizer| Eli Lilly and Company | Critical Success Factors| Weight | Rating| Score| Rating| Score| Rating| Score| Global Expansion| 0. 10| 3| 0. 30| 3| 0. 30| 4| 0. 40| Market Penetration| 0. 06| 4| 0. 24| 4| 0. 24| 2| 0. 12| Pipeline| 0. 15| 3| 0. 45| 4| 0. 60| 2| 0. 30| Patents| 0. 8| 4| 0. 72| 3| 0. 54| 2| 0. 36| R;amp;D| 0. 17| 3| 0. 51| 4| 0. 68| 2| 0. 34| Financial Profit| 0. 05| 2| 0. 10| 3| 0. 15| 4| 0. 20| Customer Loyalty| 0. 00| 3| 0. 00| 3| 0. 00| 2| 0. 00| Market Share| 0. 08| 4| 0. 32| 4| 0. 32| 3| 0. 24| Product Quality| 0. 06| 1| 0. 06| 2| 0. 12| 2| 0. 12| Generic Drugs| 0. 15| 2| 0. 30| 3| 0. 45| 2| 0. 30 | Totals| 1. 00|   | 3. 00|   | 3. 40|   | 2. 38| * Global Expansion: Merck is in 121 countries Pfizer is in 150 countries Eli Lily is in 143 countries. * Pipeline: 94 in Pipeline for Pfizer, Lilly has 15 and 57 in Merck Pipeline excluding registration. Patents: Pfizer has 11 basic patent products and Lily has 8 basic patent products and Merck has 29 basic patent products. * Financial Profit : EPS – Lilly has EPS 4. 58 Merck has 0. 28 Pfizer has 1. 02. * Market Share : Merck has $45 billion and Pfizer has $67 and Lilly has $23 billion. * Product quality : Merck has two major lawsuits whereas Pfizer has one and Lilly has one. * Generic Drugs : Pfizer has 59 generic drugs which is more than what Merck has and what Lilly has Merck is still entering into different JVS with SUN and other pharma companies. Internal Factor Evaluation Internal Factor Evaluation Matrix (IFE)|   |   |   |   | Strengths| Weight| Rating| Weighted Score| 1. | S1 – Merck maintains stro ng financial health despite the $8. 5 billion debt needed for the acquisition. Analysts are predicting that the combined company will generate a $12billion cash flow in 2011 which should help repay the debt quickly. | 0. 05| 4| 0. 20| 2. | S2 – Majority of the blockbuster products introduced recently showed very strong sales. Especially, Januvia(diabetes), Isentress(HIV), and Gardasil. | 0. 08| 4| 0. 32| 3. | S3 – Merck has strong earnings when compared to the industry. | 0. 04| 3| 0. 12| 4. S4 Merck’s latest acquisition of Schering results in a $6 billion pipeline of drugs with the potential of multiple blockbusters and very few patent losses are expected over the next couple of years. It is predicted that the combination of the two entities should generate $3 billion plus in annual cost savings before 2011. | 0. 15| 4| 0. 60| 5. | S5 Global market presence along with production facilities. Merck operates in 120 countries with 31 factories worldwide. | 0. 06| 3 | 0. 18| 6. | S6 Merck is well positioned in some Emerging Markets and is showing robust growth in China and is actively searching for a partner in India.Merck has developed a separate strategy for positioning itself as numero uno in emerging markets. | 0. 15| 3| 0. 45| 7. | S7 A vast diversified product portfolio in Medicines, Vaccines, Biologics, Consumer Care and Animal Health. | 0. 05| 3| 0. 15| | | | | | | Weaknesses| Weight| Rating| Weighted Score| 1. | W1 EPS dropped from $0. 28 from $5. 67 mainly due which reflect a net unfavorable impact resulting from the amortization of purchase accounting adjustments| 0. 04| 2| 0. 08| 2. | W2 Singulair is Merck’s largest volume selling pharma product with a annual sales of $3. 2 billion as of 2010 and this is expiring in Aug 2012. 0. 10| 1| 0. 10| 3. | W3 Few of Merck’s late-stage pipeline products did not get approved by FDA. Following drugs did not get FDA approvals anacetrapib for atherosclerosis, cholesterol drug Tredap tive ,Rolofylline for heart disease ,Telcagepant for migraines| 0. 10| 1| 0. 10| 4. | W4 The firm faced lawsuits on Vioxx product on increased chances of heart attack and Merck Agreement Provides for $4. 85 Billion Vioxx Settlement Payment. | 0. 04| 2| 0. 08| 5. | W5 Merck settled a lawsuit with J;amp;J for $500 million over a dispute on two anti-inflammatory records. Merck also looses marketing rights in some areas. 0. 04| 2| 0. 08| 6. | W6 Merck Current ratio is 1. 8, has a limited liquidity position as compared to its competitors. | 0. 05| 2| 0. 10| 7. | W7 Merck has minimal presence in Generic Drug Market. | 0. 05| 1| 0. 05|   | TOTALS| 1. 00|   | 2. 61| Space Matrix Financial Position: * Return on Investment is Average when compare to Industry. * Leverage: Compared to the industry standard, leverage or debt equity ratio of Merck is more industry is whereas Merck is 0. 27. * Liquidity: Current Ratio is around 1. 8. Above 2. 0 is preferred to meeting Short-term obligations. * Working Capital: Working Capital is low. Cash Flow: Cash Flows for 2010 is very good which is around $9 billion. Industrial Position: * Growth Potential: Revenues are up by 67% and successful new product launches. And successful merger with Schering Plough * Financial Stability: After M;amp;A, company financially is in difficult position, but in long-term it will do better. * Ease of Entry into Market: As Merck already exists in multiple markets and different pharma domains, ease of entry into market is considered high for Merck * Resource Utilization: Merck has ROA of 0. 79%, which indicates its assets are NOT at optimum their utilization. Profit Potential: As free cash flows are high, profit potential is more. Competitive Position: * Market Share: Second in global position * Product Quality: Two products have litigations. * Customer Loyalty: Due to Voixx and other products side effects, customer loyalty became average. * Technological know-how: Getting new biotechnology and bio-p harma industry. * Control over Suppliers and Distributors: Merck has control on Suppliers and Distributors. Sustainability Position: * Rate of Inflation: Same as like other products * Technological Changes: Minimal * Price Elasticity of Demand: As more are patent products, the effect will be less. Competitive Pressure: Yes, there is lot of competition with pharma and other generic drug products. * Barriers to Entry into Market: Minimum Barriers. SWOT Matrix SO Strategies: * S5O5O6: Healthcare reform emphasizes a paradigm shift to generic drugs from branded drugs and 17% of the patented drugs are going to expire by 2015 and this is an opportunity of $142 billion and there are not a lot of market players in this segment yet. Merck can take advantage of this upcoming situation and start working on generic drugs in the pipeline to be released in the established and emerging markets.We believe Merck should be able to tap into at least $50billion by this strategy. * S4O4O1: Merck’s merger with Schering results in a $6billion of pipeline of drugs and not many patents are expiring in this set. This strategy will result in $3billion of savings before 2011. Merck should further expand their research and innovation thru joint ventures and innovations in the current, biogenetics and other potential domains and follow a market penetration strategy in current and emerging markets.Merck should further expand their research and innovation thru joint ventures and innovations in the current, biogenerics and other potential domains and follow a market penetration strategy in current and emerging markets. ST Strategies: * S6T4T1: Healthcare reform can cause major losses in the domestic market and many laws of healthcare are not yet in implementation and the result of this will continue thru 2014 and so, Merck should start expanding globally beyond its current footprint and should focus on generic drugs as a majority of the emerging markets prefer inexpensive drugs compared to branded expensive drugs.The savings here are double-edged as we minimize the effect of healthcare reform oriented costs and we expand globally and earn more before competition takes over. The potential savings by this strategy is estimated to be a minimum of $4billion in the next one year considering we have a good presence in many established and emerging markets. * S7T2: Merck should start implementing a pharmacy management program by working closely with physicians and customers to deliver a one-of-a-kind integrated specialty pharmacy in every national segment that is part of Merck's client advisory board.This pharmacy management program specifically targets specialty medications for a number of chronic conditions and helps them better understand their condition, medication side effects, and the importance of adherence. WO Strategies: * W2O6O5W7: Singuliar is a branded product of Merck the patent of which is going to expire in 2012 and Merck should equip itself by penetrating into the generic drugs market that will substitute Singuliar and Merck should rapidly expand in emerging markets and focus on improving in existing markets to position itself better for the post patent expiration loss of sale. W3O4: FDA's denial of products in research and development can setback the product development lifecycle timeline during which competition can catch up and release their own branded or generic drug and so Merck should expand its research and innovation to adopt latest technologies for quicker innovation and also use joint ventures or partners or possible acquisitions to quickly supplement its lacunae in the research areas and thereby position itself for success. WT Strategies: * T1W2: More than six of Merck's patents are expiring in the near term.The additional capacity realized upon the cessation of Singuliar manufacturing should be used for high potential drugs which will face limited competition. The high potential drugs in the pipeline approved by FDA sho uld be made ready for use for the additional capacity. * W3T3: The current recession caused by multiple problems can hit Merck's profitability and the failure of FDA approvals can cause further sunk losses in the research and development area. Merck should look into outsourcing research and development to places where it is inexpensive for research.Grand Strategy Matrix The extensive analysis of Merck suggests the first quadrant of the Grand Strategy Matrix. Merck is in a good long term strategy and should continue to pursue its strategic plans and the recommended strategies. Recommended Strategies Recommended strategy No. 1: Healthcare reform emphasizes a paradigm shift to generic drugs from branded drugs in an effort to save money for the consumers and to eliminate undue profits for the healthcare or pharma industries. 7% of the patented drugs are going to expire by 2015 and this is an opportunity of $142 billion and there are not a lot of market players in this segment yet. Merck can take advantage of this upcoming situation and start working on generic drugs in the pipeline to be released in the established and emerging markets. We believe Merck should be able to tap into at least $50billion by this strategy over the next five years with an immediate return of $15billion in the upcoming fiscal year.More research and development can be leveraged by outsourcing research and development into areas where it’s more productive for the investment. A more detailed vision of this strategy in monetary terms is presented in the next section to give the audience a perspective of how this strategy is beneficial in making Merck the number one in the industry with sustainable prosperity laying the foundation to diversify into pharmacy management program in light of the healthcare reform. Recommended strategy No. 2:Merck should start implementing a pharmacy management program by working closely with physicians and customers to deliver a one-of-a-kind integrated spe cialty pharmacy in every national segment that is part of Merck's client advisory board. This pharmacy management program specifically targets specialty medications for a number of chronic conditions and helps them better understand their condition, medication side effects, and the importance of adherence. More research and development is suggested in areas that Merck can improve upon and the excess capacity that will be obtained after Singular should be used for pipeline products.This will position Merck as a differentiator in not just health but the health and wellness industry and will form a close nexus with physicians and customers while pursuing research in the most needed areas to improve life and wellbeing as visualized in the revised mission. Projected Financial Statements Projected Income Statement| | | | | 2010| 2011| | Revenue| 45,987. 00| 62832| Around $17 bln increase due to new strategies| COGS| 18,396. 00| 21991. 2| 35% of revenue| Gross Profit| 27,591. 00| 40840. 8| | | | | | Operating Expenses $Mil| | | | SG&A| 13,245. 00| 15708| 25% of sales | R&D| 10,991. 0| 13991| allocated $3 billion more| Other| 985| 985| | Pharmacy Management| | 200| | New Market Development expense| | 300| | Operating Income| 2,370. 00| 9656. 8| | Other Income and Expense $Mil| | | | Net Int Inc & Other| -717| -717| | Earnings Before Taxes| 1,653. 00| 8939. 8| | Income Taxes| 671| 3575. 92| 40% tax| Earnings After Taxes| 982| 5543. 88| | Acctg Changes| —| | | Disc Operations| —| | | Ext Items| -123| -123| | Net Income| 859| 5420. 88| | Diluted EPS, Cont Ops$| 0. 28| 0. 37| | Diluted EPS$| 0. 28| 0. 37| | Shares| 3,120. 00| 3208| | | | | | Project Balance Statement| | | |Assets $Mil| | | | | 2010| 2011| | Cash and Equiv| 10,900. 00| 11500| | Short-Term Investments| 1,301. 00| 1320| | Accts Rec| 7,344. 00| 11016| 50% increase| Inventory| 5,868. 00| 7335| 25% increase| Other Current Assets| 3,651. 00| 4250| | Total Current Assets| 29,064. 00| 354 21| | Net PP&E| 17,082. 00| 19555| | Intangibles| 51,834. 00| 52544| | Other Long-Term Assets| 7,801. 00| 8022| | Total Assets| 105,781. 00| 150963| | | | | | Liabilities and Stockholders' Equity $Mil| | | | | 2010| 2011| | Accts Payable| 2,308. 00| 2828| | Short-Term Debt| 2,400. 00| 2605| | Taxes Payable| 1,243. 0| 1300| | Accrued Liabilities| 8,514. 00| 8914| | Other Short-Term Liabilities| 1,176. 00| 1220| | Total Current Liabilities| 15,641. 00| 16867| | Long-Term Debt| 15,482. 00| 18282| | Other Long-Term Liabilities| 20,282. 00| 30455| | Total Liabilities| 51,405. 00| 55604| | Total Equity| 54,376. 00| 85359| | Total Liabilities ;amp; Equity| 105,781. 00| 150963| | Projected Ratios | 2010| 2011| Debt/Equity Ratio| 0. 28| 0. 65| Return on Assets| 0. 79| 3. 59| Net Profit margin| 1. 87| 8. 6| EPS| . 28| 1. 49| Company worth Analysis Net Worth Analysis |   | |   | Stockholders Equity| $66,754,000,000 |Net Income x 5| $4,295,000,000 | (Share Price/EPS) x Net Income| $104, 429,857,143 | Number of Shares Outstanding x Share Price| $104,948,066,926 | Method Average| $70,106,731,017 | Annual Objectives: * A projected increase in sales of $18bn is to be expected for 2011 and reduction of Singuliar sales will be $3bn resulting in $15bn. * An additional expense of $3bn for research and development is assumed for 2011 as part of recommendation 2. * A new category of expenses called â€Å"Pharmacy management expenses† will appear in statement for the amortization expenses of the start up of pharmacy management. A spike in interest of $200mn should be planned for due to the loan required for pharmacy management. * The pharmacy management program is expected to yield $2bn in profits in the first year. * New market development expenses should be planned for $300mn. * Merck should plan on generating equity to the tune of $30bn in the year 2011 to meet the expenses related to increased sales. Strategic Review and Evaluation Procedures: * At the end of the y ear, Merck should compare the stated objectives with the actual data.A re-evaluation of IFE and EFE should be implemented and should be checked for variance against the current IFE and EFE. * If no major variance is observed, the same strategies can be continued thru the following year. At the same time, if the result of these strategies position Merck in a better place, few more aggressive quadrant strategies should be evaluated and considered at that moment. * In the case of a situation where a wide variance is observed from the planned strategies, corrective actions are recommended after careful evaluation of factors from all relevant dimensions to check the main cause/s of the variance.A revised vision, mission and objectives may be needed at that moment in light of the new changes in external and internal factors. * We would also like to recommend usage of a balanced scorecard to evaluate the firm from multiple dimensions and ensure the overall progress of the firm follows the trajectory. * Key performance indicators should be evaluated from time to time internally against the plans or annual objectives and with industry standards for averages to identify any needed changes to the strategy.